Cricketer Rahul Dravid inaugurates Viveks exclusive IT showroom

Cricketer Rahul Dravid and Mr. BA Kodanrama Setty, Chairman & Managing Director, Viveks Ltd.

Bengaluru-Viveks, a brand well known in Consumer Electronics and Home Appliances retail, launched its new exclusive IT showroom in The Forum Mall, Koramangala which was inaugurated by Indian cricketing Legend, Rahul Dravid on Friday. The brand has strongly repositioned itself in Bangalore from the Consumer Durables (CD) format to the CDIT format with the launch of IT and Telecom products across its outlets in the city.

Viveks has also remodeled its showrooms in tune with the changing needs of its consumers. Spread over an area of 650 sq. ft., the showroom in The Forum Mall is dedicated to IT and Telecom products and accessories. In this new avatar in Bengaluru, customers can buy the latest and largest range of products, experience a new level of customer service and pick-up the smartest offers on IT, Mobile phones, Consumer Electronics and Home Appliances.

Speaking on the launch, Mr. B. A. Kodandarama Setty, Chairman and Managing Director, Vivek Limited said “The Bengaluru market is very important for us, competition is fierce here. Customers here are knowledgeable, price conscious and have high expectations. Keeping the current trend in mind, Viveks has remodeled all its outlets in Bengaluru to cater to the ever changing product line-up and customer needs. With our renewed commitment and focus on customer service, we are confidently aiming to increase our share in this major market.”

Inaugurating the outlet, Rahul Dravid said, “Viveks is one of the most popular brands in South India. It gives me pleasure to be part of a brand that is close to the people and constantly evolving with the changing needs of the society”.

Cricketer Rahul Dravid and Mr. BA Kodanrama Setty, Chairman & Managing Director, Viveks Ltd at the Viveks Showroom launch in Koramangala.

Mr. Ramaraju, General Manager – Mall Operations, Forum Mall who was present at the launch said, “Viveks is one of the most reliable and popular electronics and home appliances retail chain in the country. It is a great honour to have Viveks launch their exclusive IT store in The Forum Mall where a wide range of products will be available to customers.”

 Customers will also have an opportunity to celebrate the launch along with Viveks with the exciting inaugural offers awaiting them, valid from June 29 to July 8, 2012. For purchases made above Rs.2,500, lucky draw coupons will be given, and nine lucky customers will get to drive home a Chevrolet car. The first 20 customers stand a chance to win Gold coins. What’s more, customers purchasing products of different value have exciting gifts like Stainless Steel Electric Kettle, Mini vacuum cleaner, Induction hob with Fry pan, IFB Microwave 17 l grill, Toshiba LED TV 19” (48 cms). Customers can also take advantage of Zero percent consumer finance offers of up to 24 EMIs. Purchases made of home appliances and IT products during this period will be given an extended warranty of one year.