Premia- A range of world class premium cooking appliances launched
Bangalore: TTK Prestige Ltd – India’s largest and most trusted kitchen appliances brand joined hands with German specialty glass producer and technology company SCHOTT AG for a strategic partnership today at a Press Conference that was held in Bengaluru., TTK Prestige & SCHOTT jointly launched a range of world class high quality cooking appliances in the brand name ‘Prestige Premia’
Prestige PREMIA offers an exquisite range of gas tables and induction cook-tops with world renowned highly efficient SCHOTT CERAN glass-ceramic cook-tops & SCHOTT tempered flat glass. The product range is positioned as a lifestyle product and will be targeted at today’s upwardly mobile customer.
With a touch of German engineering, Prestige Premia promises superior quality, durability, safety, easy maintenance, stylish designs and most importantly SCHOTT CERAN patented eco-friendly manufacturing process with zero use of the toxic heavy metals arsenic and antimony.
Two categories are being introduced to the Indian market under the brand Prestige Premia:
SCHOTT CERAN glass-ceramic cook-tops for high end Prestige Premia induction cooker
Gas stoves made from SCHOTT tempered flat glass.
The product is also customized for specific requirements of the modern Indian kitchens such as:
Intelligent Indian Menu options on the Induction Cook tops.
Stainless Steel body for the first time for more durability.
New voice interface for customer convenience.
Speaking on the occasion, TT Jagannathan, Chairman, TTK Group said, In order to maintain the brand equity of being the market leaders in the home appliances segment, we have adopted the strategy of harnessing global business relationships. The announcement of the collaboration with SCHOTT today underlines this strategy.
S. Ravichandran, Managing Director, TTK Prestige Ltd further added, “Indian consumers are rising to be quality conscious and the tie-up with SCHOTT re-instills the brands commitment towards catering the growing needs of our consumers. Prestige Premia cooking appliances are a result of the finest combination of PRESTIGE’S innovation streak and manufacturing expertise of SCHOTT’s world-class German engineering. We look forward to fruitful association with our new partner.”
“The market entry of SCHOTT CERAN and SCHOTT Flat Glass in India marks the beginning of a new era for us. Both products are global success stories already. SCHOTT could not have found a better partner to offer Indian consumers new products of such unrivaled quality than PRESTIGE®, the top household appliances player here. We are excited about the great potential of this strategic cooperation” Professor Udo Ungeheuer, Chairman of the Management Board at SCHOTT AG, said in a message on this occasion.
About TTK Prestige:
TTK Prestige Limited is a part of the Rs.2500 crore TTK Group. The company is the leading provider of kitchen appliances in the country and has a varied product portfolio ranging from pressure cookers, non-stick cookware, and gas stoves to electrical appliances and kitchen tools. The company also has a series of exclusive retail showrooms called Prestige Smart Kitchens across the country.
The company has been at the forefront of innovation in the Kitchen segment and has been the fastest growing company in the kitchen appliance space. The Prestige brand has been a consistent Super brand in the category apart from several other awards received in the areas of retail, product design and company performance.
The company presently has manufacturing set-ups in Hosur, Coimbatore and Roorkee and 26 sales branches located across the country to cater to the needs of specific markets. TTK Prestige is the first kitchenware company in India to receive the ISO 9001 certification and the PED / CE certification by TUV, Germany.
SCHOTT combines more than 125 years of glass development and production experience with German engineering know-how and exacting manufacturing standards. This results in high-quality glass-ceramic and glass products which represent the best on the world market. SCHOTT uses an advanced toughening process to ensure high impact resistance and temperature resistance: both its glass-ceramic as well as its tempered flat glass are highly durable and are tested to withstand bigger thermal shocks and mechanical impacts than any other glass. This is why the world’s leading kitchen appliance brands rely on SCHOTT glass. SCHOTT CERAN® is a registered trademark of SCHOTT AG.
SCHOTT ranks number one in the world with many of its products. Its core markets are the household appliance, solar power, pharmaceuticals, electronics, optics, transportation and architecture industries. The company is strongly committed to contributing to its customers’ success and making SCHOTT an important part of people’s lives with high-quality products and intelligent solutions. SCHOTT is committed to managing its business in a sustainable manner and supporting its employees, society and the environment. The SCHOTT Group maintains close proximity to its customers with manufacturing and sales units in all major markets. Its workforce of around 17,000 employees generated worldwide sales of approximately 4 billion US Dollars for the 2010/2011 fiscal year. SCHOTT AG, with its headquarters in Mainz (Germany) is owned by the non-profit Carl Zeiss Foundation