With the TCS World 10K round the corner, Kingfisher sets the stage for some vibrant and outrageous costume statements…
Kingfisher invites Bangaloreans to bring out an array of unique and wacky outfits at the ‘Kingfisher Run-in-Costume’- Majja Run, an integral part of the World 10K marathon scheduled to take place on Sunday, May 27th.
Participants are invited to display creativity and run for fun in colourful and imaginative costumes. Attractive rewards await the most innovative costumes! Kingfisher will be giving away three categories of prizes: ‘Kingfisher Sakkath Bangalorean’ – three individual prizes for the best dressed individuals, ‘Kingfisher Bombaat Brigade’ – a group prize for best formations based on a theme and the ‘Kingfisher Green Crusader’ – two individual prizes for the best eco-friendly costume.
So all are invited to come dressed, get noticed, and rewarded by noted personalities from the fashion fraternity who will be judging the “Run-in-Costume”.
Speaking about Kingfisher’s association, Samar Singh Sheikhawat, Senior Vice President Marketing, United Breweries Ltd. said, “Kingfisher is delighted to infuse an element of fun to the TCS World 10K through the ‘Run in costume’. This is one platform where people take the fun route to support and draw attention to a noble cause. Each year Bangaloreans come out in large numbers to participate and delight all with their interesting and funky attire. This year too we expect the ‘Good Times’ spreading across and hope the people of Bangalore enjoy themselves and spread the cheer.”
The ‘Kingfisher Run-in-Costume’ is part of the ‘Majja Run’ – a 6 km run which takes place alongside the actual world 10K. The ‘Kingfisher Run-in-Costume’ has in the past resulted in a big street party with enthusiastic participation from thousands in innovative and crazy costumes.
About Kingfisher Premium:
Kingfisher Premium is a flagship brand from The United Breweries Group. It is a lifestyle brand associated with fun, style, fashion and sports. The brand has won many international awards for its brew, packaging and advertising. Currently available in over 50 countries, some of its most memorable initiatives include the Kingfisher Swimsuit Calendar and Kingfisher Fashion Awards.
Kingfisher is associated with Kingfisher Derby, Kingfisher Voice of Goa and Kingfisher October fest amongst a host of other properties. A few of them include the Kingfisher East Bengal Football team, the official refresher of the Delhi Marathon, Mumbai Marathon and the Bangalore Marathon. In the past Kingfisher has, had brand ambassadors such as Andrew Flintoff, Michael Vaughan, Ajay Jadeja and Sourav Ganguly. Kingfisher Premium is partners to the Force India Formula 1 Team. Kingfisher has also associated itself with the IPL this season, by officially becoming the Good Times Partner of 5 Teams – Mumbai Indians, Royal Challengers Bangalore, Deccan Chargers, Rajasthan Royals and Delhi Dare Devils.
Kingfisher also owns the most glamorous property ‘Kingfisher Swimsuit Calendar’. Introduced in 2003, the ‘Kingfisher Swimsuit Special’ became a pioneer of sorts in India and led the path for many such concepts to follow. In addition to this, Kingfisher has been associated with various Fashion festivals in India. Kingfisher has been a “Good Times Partner” to the FDCI sponsored Fashion Week in Delhi, The Bangalore Fashion week, Kolkata Fashion Week, Lakme Fashion Week’ and will be seen with many more in the near future.
In music, Kingfisher owns the coveted “The Great Indian October Fest” which attracted footfalls in excess of 65000 in 2010. Other popular initiatives include Kingfisher Voice of Goa, Kingfisher Salsa Congress, Kingfisher Pubrock Fest, Kingfisher Kerala Rocks, and Kingfisher October Fest etc.