In tieup with Bharti Airtel

Motorola launches mobile music service

Motorola, Inc. a global leader in wireless communications, has tied up with Bharti Airtel, India's leading telecom services provider, to offer India's Airtel mobile users MOTOMUSIC, a comprehensive rich mobile music service on the web1 and WAP1.

Tightly integrated with mobile devices to deliver a complete consumer experience, MOTOMUSIC offers approximately 350,000 easily downloadable, high-quality digital music items to Airtel consumers across India. MOTOMUSIC content includes ringtones, full songs, wallpapers and music video clips.
MOTOMUSIC provides a complete mobile music ecosystem for Airtel consumers to enjoy their favourite tunes anytime, anywhere by accessing the online music portal MOTOMUSIC at www.hellomoto.com/in/music through Airtel Live. The wide selection of genres includes sizzling Bollywood, classics and evergreen, International music, regional language melodies and devotional songs from the top music labels. The new service is made possible through Motorola's recent acquisition of Soundbuzz, one of Asia's leading online and mobile music retailers.

MOTOMUSIC, as a combined service on the web1 and WAP1, allows consumers to download full songs, ring tones, music video clips and wallpapers to both their PC and mobile at the same time. The service also offers MUSIC ID application on Motorola phones, which enables users to identify recorded songs and their music artists, and download the songs instantly from the MOTOMUSIC website.

"Motorola is dedicated to delivering innovative products and unique experiences to people in India," said Faisal Siddiqui, director of product and solutions, India & South West Asia, Motorola Mobile Devices. "It gives us great pleasure to build on our relationship with Bharti Airtel. Through this alliance, we will complement our strengths to offer consumers a wide choice of rich media content through a simple, easy-to-use service."
"Airtel is synonymous with music, and in the past we have introduced many innovative services that enable our users to conveniently access music of their choice on their mobile phones," said Sanjay Gupta, chief marketing officer, Mobile Services, Airtel. "We are delighted to partner with Motorola to bring MOTOMUSIC to the Airtel user. We recognize the intuitive appeal of music and believe that this will further underline our commitment to enrich the experience of all Airtel consumers."

More content and enhancements are coming to MOTOMUSIC India. The MOTOMUSIC team is building a library and website to provide consumers more videos, wallpaper and other short-form video content. It is not just about music, it is about giving Motorola consumers mobile access to rich media content anytime, anywhere.

Availability
MOTOMUSIC is available to all Bharti Airtel customers using "Airtel Live" through GPRS settings on their mobile phones. To activate "Airtel Live," sms FUN to 54321. Current nominal fees for full song downloads or video clips are Rs 20, while ringtones or wallpapers are Rs 15. The fees are added to the monthly mobile phone bill.

MOTOMUSIC is currently available on several Motorola mobile phones2: the recently launched ROKR E8, ROKR U9, refresh models of ROKR E6 and ROKR Z6, RAZR2 V8, SLVR L9, MOTOYUVA W230 and W270.

About Bharti Airtel
Airtel Limited, a group company of Bharti Enterprises, is India's leading integrated telecom services provider with an aggregate of over 71.77 million customers as of end of June 2008, consisting of 69.38 million mobile customers. Bharti Airtel has been rated among the best performing companies in the world in the BusinessWeek IT 100 list 2007.

About Motorola
Motorola is known around the world for innovation in communications. The company develops technologies, products and services that make mobile experiences possible. Our portfolio includes communications infrastructure, enterprise mobility solutions, digital set-tops, cable modems, mobile devices and Bluetooth accessories. Motorola is committed to delivering next-generation communication solutions to people, businesses and governments.