Dishtv breaks new ground with hattrick offer

Dishtv, India’s No. 1 direct-to-home company and part of the biggest media conglomerate, Zee group, has  announced a special Hattrick offer for its discerning southern audiences.

The consumers in the 4 southern states can now get enthralled with an entertainment package from dishtv, viz. a new connection for only Rs. 1990 that includes the basic connection, as well as a yearly subscription for its freedom pack consisting of 100 + channels. The installation and activation charges are an additional Rs 200.

Not only is this a huge price drop for consumers desirable of owning dishtv, that too for their favourite regional language channels, but the icing on the cake really comes with triple advantage of the Hattrick offer, that each new subscriber will now enjoy. 

Under “Hattrick” offer the subscriber gets to enjoy 3 benefits, fully free -
The Sports Advantage – the biggest aspiration for avid sports lovers is the premium quality sports channels. Dishtv now gives the best 5 sports channels in the country - Ten sports, Zee sports, ESPN, Star sports & Star Cricket free for as long as a full year!

This promotion enjoys special significance given the impressive array of sporting events calendar on the five channels such as Idea Cup-India-Sri Lanka series in July (Ten Sports), US Open in Aug (Ten Sports), World Hockey Champions Trophy in June-July (Zee Sports), ICL in Oct-Nov & eb-March (Zee Sports), UEFA Champions League Sep onwards (Zee Sports), ICC Champions Trophy in Aug/Sep (ESPN), EPL Aug onwards (ESPN) etc

The Movie Advantage – all new subscribers will also enjoy free 33 movies, worth Rs. 1990, on its Movies on Demand service, which also includes titles in Tamil Telugu and Kannada, in addition to Hindi and English blockbusters. Dishtv is currently the only DTH platform to offer Hollywood movies on demand and the southern subscribers can enjoy these fabulous titles, free.

The Gaming Advantage - each subscriber will get a full years’ supply of unlimited gaming on its games portal Playjam.  On offer is a medley of 8 different games - arcades, puzzle, cards etc that keep refreshing from time to time.

The offer has something in it for everyone in the family. Whilst consumer’s demand for regional language entertainment has been ensured in the freedom pack, at an affordable Rs 100 per month only (inclusive of all taxes), while men in the family can enjoy sports, women can indulge in movies on demand and kids can regale in TV games – all at no cost at all. So, TV enthusiasts can make a beeline for the nearest dishtv dealer, to enjoy this full bag of goodies.

The offer is valid from 10th July 10 to 31st August, 2008 for customers in Tamil Nadu, Karnataka, Andhra Pradesh and Kerala.

Keeping in mind, multi-lingual preferences of many homes, dishtv has also introduced 3 special “pick” packs at starting at Rs 25 per month only (inclusive of taxes). These are available in Telugu, Tamil, Kannada languages as well as a pack each for NDTV (for the news/ business viewer) and Sahara (for the Hindi entertainment aficionado).

With the content basket structured in this fashion, the consumer stands to gain immensely. He pays only Rs 100 for a freedom pack that takes care of all his basic entertainment needs and does not pay for channels that he does not wish to watch. He can rather selectively pick and choose the kind of programming that he prefers at affordable prices. Thus, allowing him complete freedom, to customize his pack to suit his needs.
Speaking on the occasion, Mr. Jawahar Goel, Managing Director, dishtv India, said, “Our Southern consumers enjoy immense pride of place with us. Hence, we have decided to floor them with an unprecedented value basket that they have never experienced before. The Hattrick initiative will enable our consumers to enjoy a lot more channels, especially sports that is known to be of keen interest to our friends here, free for a whole year!

According to Mr. Vinay Agarwal, CEO, dishtv, “The idea of making dishtv even more affordable is really so the consumers here can enjoy the superior services of dishtv, which has a fully interactive box with multiple features like Movie on demand, electronic program guide, gaming, active services etc. We want our southern friends to taste these superior services for free and enjoy the multi-faceted advantages of the DTH technology.