With newer brands

Shakti Bhog strengthens its presence in market

Shakti Bhog Foods Ltd, a Rs 1400-crore company and a pioneer in branding and packaging of whole wheat flour has introduced their range of premier aata in Bangalore. The company's other products under the brand name Shakti Bhog are also available in the market, such as wheat flour, gram flour, Basmati and non Basmati rice, Missi roti aata, semolina (sooji), papads, instant daliya & porridge, iodized salt, tea & tea bags, pickles, fruit jams and mixed fruit jams.

The company has successfully nurtured and developed the brand Shakti Bhog over the years and is today using the brand equity to enter and explore new market. Shakti Bhog's whole wheat aata is an unchallenged leader accepted as the number one of its kind in the country.
An ISO 9001 to 2000 certified company, Shakti Bhog is also exporting its products to USA, Europe and the Middle East.

Addressing the media Mr. K.K. Kumar, MD Shakti Bhog revealed his plans to make sales of around Rs 100 crore during the first two years and exceed Rs 500 crore within 5 years. "We will be capturing almost 60 % market share in Karnataka," he said.

The company's products will be readily available in organized and unorganized retail chains and even in local malls in Karnataka, from Spencer, Big Bazaar, Reliance, Vishal Mega Mart to Subhiksha chain of stores.

Future plans
The company plans to beef up its manufacturing presence in India and abroad so that its products are available worldwide. It is also targeting a turnover of Rs 10,000 cr in the next five years, up from the existing Rs 1400 crore.