When More Is Less!

It used to be said of wealth that "it (wealth) is not the fruit of labour but the result of organized protected robbery". But we have come a long way since then, to the point where, we are now more inclined to say that "those who condemn wealth are those who have none and see no chance of getting it".
Wealth is Power, Security, Freedom, Time, a Life of Luxury, Choices, Happiness. It is also powerlessness (a dethroned king: Example - Nepal), insecurity (American economy), bondage (the Middle East countries bankrolling their ideology), race against time (big businesses), and a life of pain and suffering (a fallen celebrity).

So which side are you on? There is really no one who would say No to Wealth. Give me money so that I can know how to lose it, said a poet in mock angst. One wonders who was he mocking - money, or himself.
It follows then that some of our biggest icons are wealth creators, like Dhirubhai Ambani, and Narayana Murthy, to name a few. Dhirubhai was the first industry titan to create the largest pool of investors in a company in the world. The Reliance shareholder was part of an exclusive commune, and truly, his 'neighbour's envy, and owner's pride'. The aam aadmi becoming a lakhpati, was a fantasy in the seventies. Dhirubhai created a lakhpati in every mohalla from Kashmir to Kanyakumari and from Kutch to Kohima.
If Dhirubhai shook the country within, Narayana Murthy shook the world without. If the former showed us that Indians also can dare to dream, the latter showed us that we can dream to dare …the world. If Dhirubhai made a lakhpati of his butler, Narayana Murthy made his driver a millionaire.

Like these two, many more Indian industrialists today swear by the same mantra of wealth creation for the customer. Among some of the top big ticket corporates (especially in the IT industry), there is almost a competition to make their customers feel "like a million dollars".

Can there be anything more satisfying than creating wealth for a customer?