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Singapore Nalli BIG FM!
Come July 1, 2008, the airwaves of Singapore will resonate to a new tune, the tune of Bollywood. As Singapore's Radio Network MediaCorp, joins hands with India's leading FM Network BIG 92.7 FM to offer the local populace, Singapore's only Bollywood Radio Station aptly christened 'BIG Bollywood 96.3 FM'. The radio station will broadcast 'live' Bollywood entertainment everyday from 5:00 pm to 8:00 pm, which will include Bollywood hits from the 2000s onwards. The Station is targeted at Asians who love Bollywood and seek Bollywood entertainment. This collaboration between the two media powerhouses will cater to the entertainment requirements of not only the fast growing Indian expat community in Singapore, but also all Asians who enjoy Bollywood music and content.
The programming mix has been put together after much research, to offer an increasingly large base of Bollywood fans their daily dose of music and content. The wholesome entertainment mix has been put together, after much research of the local tastes and requirements to ensure ultimate listener pleasure. The programming mix will largely cover interesting Bollywood gossip and trivia, a daily interview with a Bollywood celebrity, humor capsules from India's best comedians Shekhar Suman, Raju Shrivastav and Sunil Pal and news from India covering general news, financial news as well as sports news.
FM 96.3, the International Channel, was launched in 1998 to cater to the special needs of the expatriate communities in Singapore, and currently carries a range of broadcast programmes in Japanese, German, French, and Korean.
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