Flying Machine goes for a Revamp

Which is India's first denim brand? Sanjay Dutt's favorite: Flying Machine. With Abhishek Bachchan as the brand ambassador the brand has completely revamped its positioning in the market. The revamped brand has international designer Chico roped in to give it a new and trendy look.

Last summer, Arvind Brands unveiled a package to re-launch Flying Machine with an Italian designer, a new brand identity and exclusive retail stores. Flying Machine reflects the pride of India and is a phenomenal example of India's potential at present day. Their designs, quality and value are top notch . Over 300 new options will be launched this season. The denims are dark and distinctive with clean washes and new fits and coordinated with a large collection of shirts, knits, jackets, winter wear and cool accessories to give a thematic global look. 

Flying Machine is one of the own brands of Arvind. Chic, trendy, youthful and with the international standard of fashion and design this brand is very popular among youth. Their designs, quality and value are top notch
Recently they have launched their Spring Summer collection 2008. This summer the fashion trip that the Flying Machine guys and girls are taking is on surfing havens and beaches around the world. It's a party, where time has no beginning and the fun never stops. The collection gives 'Shore fashion' an all new twist in bright hues and funky styling through bold graphics and bright embroideries.