Haier launches Energy Efficient and frost-free ACs

Haier, one of the largest consumer electronics and home appliances brand across the globe, has launched a new range of energy efficient 2008 range of air conditioners and refrigerators in the Indian market. The entire new range is available in retail outlets selling Haier products as well as in the company’s exclusive Planet Haier showrooms across the country.

Announcing the launch of the new range, Mr. Pranay Dhabhai, Whole Time Director and COO, Haier Appliances (India) said, “Our introduction of frost free refrigerator with bottom freezer (BMR) is a clear demonstration of our commitment towards providing products keeping user convenience in mind. We are now set to enhance our range of cooling products, comprising of Air Conditioners and Refrigerators with one of a kind features. Product innovation, pioneering technology and continued focus on R&D continue to be a driving force area for Haier and that is the reason that our products continue to be highly differentiated, both in terms of their features and functionality”.

The new air conditioner range comprises of 16 Split AC models and 9 Window AC models. With the introduction of the new models, Haier has a line up of 32 Air conditioner models across the Window and Split AC segments. Haier also announced the launch of 9 new refrigerator models, in both frost-free and Direct-Cool categories to further consolidate their position as No.1 BMR brand in the Indian market.

The company is targeting a 7 - 8% market share in refrigerators and 9 – 10 % market share in ACs in the fiscal 2009. Haier also plans to strengthen its air conditioner and refrigerator business through an aggressive sales channel expansion for its Home appliance business as well as expanding and consolidating its dealer and after-sales service network across the country in 2008 to ensure complete customer satisfaction.

A company release stated that some models in the new range of ACs are equipped with unique Hi-performance digital DC inverter technology that enables power saving by up to 51% in comparison with the contemporary air-conditioners of respective equal capacities. This technology takes the compressor motor to an idling mode rather than completely shutting it off, thereby eliminating the start up power load required for the compressor re-start ups. This less power consumption benefit is also combined with silent operation and uniform cooling. Some models also include features like Super Ioniser, four stage air filter, healthy UV ray generator, intelligent airflow, toughened glass and easy clean filters. These features ensure nature fresh air and eliminate dust and bacteria to ensure a germ free and healthy environment. The latest design innovations enable hi-efficiency performance that make Haier ACs quieter with better cooling and power saving. The extra features include multi functional remote control, LCD display, Auto Restart, Sleep Mode and Ultra thin sleek design.

About Haier Group
The Haier group was set up in 1984 in Qingdao of China. In just over two decades as per Euromonitor Statistics of 2003, Haier was ranked as the 2nd largest Home Appliances brand in the world. The group has emerged as a top multinational, manufacturing a wide range of home appliances and consumer electronics products with 15 Industrial Parks globally including USA, Europe, Middle East, Africa, and South Asia other than its robust presence in China.

About Haier India
Haier India is 100 per cent subsidiary of Haier Group, which started its commercial operations in January 2004 from north India. In India the company’s product range includes refrigerators, air conditioners, washing machines, Colour Televisions including LCD and Plasma, microwave ovens, clothes dryers, dishwashers, DVD players and home theatre systems. Planet Haier, the company’s exclusive showroom showcases Haier’s entire range of home appliances available in the Indian market. The company today has 23 such showrooms across the country and plans to reach a figure of 25 showrooms in the coming few months.