Platinum Rings - For Eternity!
A gentle caress, a stolen embrace, a lifetime of romance …and what better than platinum to symbolize this relationship, a metal as pure, precious and timeless, like love? To celebrate this togetherness this festive season, ORRA – The Diamond Destination has launched it latest collection - an exclusive range of HIS and HER complimentary rings called Platinum Couples Collection, to coincide with the upcoming wedding – anniversary season.
ORRA’s Platinum Couples is a collection of HIS and HER matching rings for a couple crafted in platinum and embellished with pure and certified Belgian diamonds.
For the connoisseur, platinum, more than any other metal, accentuates the sparkle of diamonds. So the two make an ideal combination to recreate the magic of a couple’s relationship. The collection includes the eternity & semi-eternity rings, classic plain platinum bands, solitaire and three stone rings.
Speaking on the designs, Mr. Vijay Jain, CEO, ORRA said, “The Couples’ Collections symbolized two people, one relationship, and one product. The fact that they are matching couple rings, adds a sense of personalized touch.”
Each pair in this ‘Couples collection’ has been put together by international award winning designers at Orra’s global design centers in New York, Antwerp, Hong Kong, Tokyo and Mumbai. They are available across the country in ORRA’s 34 exclusive boutiques in 20 cities, in a price band of Rs 25,000 to Rs. 50,000.
Even globally, platinum is a popular choice for wedding and engagement rings especially in key jewellery markets like China, Japan and the USA. One has seen a strong emergence of this trend in India too in the last couple of years. Given the global nature of platinum, ORRA has sourced its designs from its five global design centres and adapted them to Indian sensibilities. Platinum is especially popular among the large NRI community that visits India during the wedding season.
ORRA – The Diamond Destination is India’s largest and only exclusive diamond jewellery retail chain. It is a part of the world’s largest diamond manufacturing company with a presence across 15 countries headquartered in Antwerp, Belgium. Set in an international format, ORRA retails through 34 exclusive high street boutiques in 23 cities across India. These boutiques have today become the ultimate destination for the choicest diamonds in the country. Within two years of its launch, ORRA was counted among the top 5 jewellery brands in the country. This year, it earned the prestigious distinction of being voted as the “BEST JEWELLERY RETAIL CHAIN OF THE YEAR”.