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Say Goodbye to Your Wash Worries
Everybody loves a new dress. But the catch is, you can’t afford to wear a new one every day. But you CAN afford a laundry service that gives your wardrobe a shining new-look every time, every day, for every occasion. That Reid & Taylor suit you must have worn a hundred times, looks mint fresh, as if you bought it a few weeks ago. Ditto the salwar kameez that – only you know – is actually nearing its expiry date. It’s the Pure Wash After-Effect. Pure Wash, a professional garment care service on Bannerghatta Road promises all this and more, in its quest to make Power dressing, affordable, accessible and attainable. In 24 hours flat. And without so much as venturing out of your drawing room.
Pure Wash is not just about correcting your ‘wardrobe malfunction’. It’s about fulfilling a basic, daily need of a family, absolutely without any hassles. The laundry service offers pick up and delivery service, so that you don’t have to break your head about tiresome visits to the dry cleaner.
It’s about paying minute attention to the smallest detail. Handpicked professionals with practiced hands keep a hawk’s eye open for a missing button, a crumpled collar, a wrinkled trouser, an underarm stain, etc – things you (or your dry cleaner) may not have noticed - and set to work on them, without your pointing it out.
The laundry caters to all kinds of garments of daily wear and domestic use such as pants, shirts, T-shirts, jeans, formals, office wear, synthetic, printed, silk, georgette, cotton and zari sarees, sweaters, kurtas, pyjamas, ladies garments, tank tops, salwar kameez, woollen garments, bedsheets, curtains, sofa covers, house linen, towels, swim wear, shawls, etc.
The laundry uses state-of-the-art sophisticated garment care machinery to process the clothes, with high quality soaps, eco-friendly detergents and chemicals of international repute.
Trained personnel collect the garments from your home and inspect them for loose buttons, open seams, stains, etc. The garments are first pre-treated for removal of stains and missing buttons restored before being processed.
At the laundry factory, the garments are put through a meticulous step-by-step process of marking, inspection, mending, pre-treating, sorting, washing, drying, quality check, finishing, and packing, to give the garments a finish that cannot be achieved at home.
Each garment is returned to the owner on specially designed hangers and individually packaged to protect against dust and light.
Pure Wash is also well equipped to provide laundry service for a wide range of businesses such as hotels, restaurants, clubs and serviced apartments.
“We just gave the idea of Power dressing a tweak, and discovered Convenience Dressing,” say Srinath and Venkatachalam, the promoters of Pure Wash. “After convenience foods, convenience shopping, and convenient work hours, Convenience Dressing is an idea whose time has come.”
It’s tempting to think of this laundry service as Dhobiwallah Version 2.0. But the promoters insist it’s not just a laundry upgrade. “We are not merely an extension of the dhobiwallah,” they assert. “On the one hand, we offer our customers world class quality in the shortest time possible, and at their doorstep. It’s more like outsourcing the total management of your wardrobe. On the other hand, we propose to vertically integrate our service with designers and corporates who can offer this as a value-added service to their employees. We are also looking at expanding our basket of services to the homemakers, to also include some daily need services.”
When they first hit upon the idea of developing a daily need service that would match international standards, day after day after day, and from day one, there were few takers, acknowledges Venkatachalam, and says they were lucky to find a source of encouragement from the Branch Manager of Bank of Maharashtra, MICO Layout. Within a few months of its opening, the response has been “very encouraging”. For Bangalore’s IT community in particular, it’s a service that’s tailor made for their schedule-driven lifestyle.
(Pure Wash offers discounts and price-offs under select schemes. Call its Customer Care Centre on 41305890, Address: No. 12, Syndicate Bank Colony, Nanjappa Layout, Hulimavu, Bannerghatta Road, Bangalore – 76, email: purewash@gmail.com.)
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