Country Club + i-mint = More Value for Money!

Country Club India Ltd. (CCIL), India’s largest chain of family clubs and fastest growing leisure infrastructure company has entered into a partnership with i-mint, India’s first loyalty and consumer rewards program, a product of Loyalty Solutions and Research Limited (LSRL), an ICICI Ventures funded company.

With this tie-up, Country Club members can earn i-mint points for their spends at CCIL and also at the entire i-mint network consisting of 6 preferred partners like Airtel, HPCL, Indian now Air India, ICICI Bank, Lifestyle and Makemytrip.com. In addition, there are various strategic partners like Trust Pharmacy, M K Retail and hundreds of i-mint affiliated merchants where a member can use his i-mint-Country Club card and earn points.

Mr. Varun Reddy, COO, Country Club India Ltd. said, “CCIL the pioneer in the concept of family clubbing in India has a large extended member family of 1,50,000 members and this tie-up with i-mint, will help us in rewarding our members for their loyalty.”

Mr. Vijay Bobba, CEO, Loyalty Solutions and Research Limited (LSRL) said, “The program offers an opportunity to earn points from multiple partners on every transaction made. Rapid point accumulation leads to faster redemption. Members can start redeeming points from slab as low as 250 i-mint points onwards and enjoy the rewarding experience. “

i-mint will be accepted at 18 Country Club’s owned properties across India and will soon be accepted at  their franchisees as well as its affiliates

i-mint: i-mint has more than 1000 merchant outlets and a customer base of over 2 million across India with the numbers growing at a rapid pace. It has been successfully launched in 14 cities across India namely Mumbai, Delhi, Bangalore, Hyderabad, Ahmedabad, Chandigarh, Chennai, Thane, Gurgaon, Vashi, Noida, Ghaziabad, Faridabad and recently Pune. Consumers can enroll in this program through multiple channels like website (www.imintpoints.com), over the counter at select merchant outlets or the i-mint call center for a nominal one-time membership fee of Rs. 199. Additionally, consumers can get complementary i-mint membership on transactions at select partner outlets such as Lifestyle stores and merchants.

According to Mr. Vijay Bobba, one of India’s well known strategists in marketing and consumer rewards domain; Multiple partner (coalition) loyalty programs have been a success in other parts of the world and hence it is i-mints goal and vision to enhance customer experience and empower the consumer with the ultimate freedom of choice in the world of rewards!

Key features of i-mint 
•i-mint has been designed as a national program with acceptance across cities, across products and services and across various payment modes such as cash, credit and debit transactions. These unique features, which have been offered for the first time to consumers, will help in rapid point accumulation.
•‘earn while you shop’ is now possible with i-mint. The program offers opportunity to earn points from more than one partner on each transaction. Another proposition of i-mint is its rewards catalogue. Shoppers and consumers, who redeem points at a slab as low as 275 points, will get an opportunity to avail over 200 rewards across various categories and at all point levels. The rewards range from MP 3 players, gift vouchers, holidays, jewelry, household Appliances etc.