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Univercell

Wooing B'lore in a big way

When it comes to mobile phones, there are thousands of retailers in the market, so it’s tough to zero in on the right choice. But when it’s Univercell, you are sure. Because they are already a brand in mobile retailing. The largest retailer in mobile phones in TN is now revving up its presence in Bangalore in a big way. They already have seven outlets in the city’s hotspots, in Jayanagar 3rd Block, Basavangudi, Indiranagar, Malleswaram, Rajajinagar 6th Block and I Block, Chord Road, and will soon be opening new outlets in Koramangala and Hebbal. By year-end they propose to have 50 outlets across the city.

Given its wide experience in retailing, Univercell offers their customers a new shopping experience every time they shop with them. The retail chain has joint promos with reputed brands like Qwiky, Reebok, Turakhia, Indian Terrain, Titan, Adidas. It also has a range of financial options with tieups from banks. “Above all, we offer the customer the best service in the industry,” says Satish Babu, the promoter. “We provide the concept of ‘touch, feel and decide’ to our customers, so that they are able to make the right choice by themselves.” He proudly points out that they are the only mobile phone retailers to be ISO 9001-2000 certified.

The cellphones market is the most dynamic market, with both the mobile phone manufacturers and cellular operators matching each other with their innovations. Satish Babu recalls that six years ago, the mobile phone industry was totally dependent on the grey market and customers made a beeline to this market. Reason: High taxes – as much as 20% - and the widest choice of brands, unlike in the regular market where Nokia and Motorola were the only two brands available. Babu sensed an opportunity and it was then that he moved into retailing in a big way with a tieup with Airtel (then SkyCell). Since then, UniverCell has grown from a single outlet to five large format retail stores spanning an area of 7000 sqft providing a truly complete mobile retailing experience.

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