The survey was conducted by AC Nielsen for Dr Mukesh Batra’s Positive Health Clinics (P) Ltd, and the respondents comprised homeo users, non-homeo users and Dr Batra’s customers. According to Dr Batra, it was meant to gauge perceptions about chronic ailments, homeopathy vs conventional therapy, and also evaluate the perception of Dr Batra’s brand.
Dr Batra is considered as the pioneer of the branded homeo clinic concept and he has successfully marketed this concept through his chain of 54 clinics spread across 16 cities.