It's Titan Eye+!

Why Children will make a "Dash' to this eyewear

Announcing the launch of Dash brand of prescription eyewear, Titan Industries opened earlier this week two more Titan Eye+ showrooms at Jayanagar and Koramangala respectively. The showrooms were inaugurated by Mr. M. A. Saleem, DCP Traffic East, Headquarters, Bangalore Police.

The children’s prescription eyewear brand, Dash was also launched on the occasion. Dash, the only branded children’s eyewear in India is designed keeping in mind comfort and style. Fitted with adjustable nose pads, soft bridge pads and sturdy spring hinges, the Dash range is childproof and offers much needed protection against rough usage by kids. Dash is available in various colours and designs in both metallic and plastic frames in the range of Rs.390-Rs.700.

Speaking on the occasion Mr. Bhaskar Bhat, Managing Director, Titan Industries said, “We wish to consolidate the Titan Eye+ brand in Bangalore and opening of Jayanagar and Koramangala showrooms is in tandem with this strategy.”

The occasion was marked by Titan appreciating the efforts of the Bangalore traffic police. Mr. Bhaskar Bhat felicitated the top ten traffic policemen at the Titan Eye+ showroom in Koramangala, for their outstanding work. by presenting them Fastrack sunglasses at the ceremony.

Mr. Bhat explained, “We at Titan Industries have always had a comprehensive policy towards our social responsibility and through this initiative we have extended our corporate responsibility to recognizing and honouring services rendered by various agencies to our society.” Further as a special goodwill gesture, Mr. Bhat announced a special offer for all traffic policemen in the city for the next 45 days at any of the 3 Titan Eye + showrooms in the city.

Commenting on the occasion Mr. M.A Saleem, DIG, Headquarters, stated, “Positive reinforcement is what all of us expect. This initiative from Titan Industries is unique and I appreciate the efforts taken by the company to recognize and reward good work done by the traffic policemen.”

The Titan Eye+ chain of optical stores aims to re-define the industry and straddle the marketplace with exacting quality standards, unparalleled in India’s prescription eyewear industry. Benchmarked against the best in the world, Titan Eye+ seeks to herald standardisation and new practices in the highly fragmented and undifferentiated Indian optical retail segment.

Titan Eye+ offers state-of-the-art refraction lab for Zero Error Prescription, scratch resistant lenses coupled with warranty and style consultancy. Titan Eye+ plans to be the dominant player in the mid priced segment offering optical solutions for varying consumer needs. The Titan Eye+ chain will leverage the company’s retail and design expertise to offer a world-class optical store featuring a range of stylish products with over 1,000 distinctive frames of the finest quality. The stores will carry frames bearing the Titan brand as well as the Eye+ and Dash brands (for children).