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Get a glimpse into ultra luxury surface travel. Blue Hill Logistics announces unmatched experience in travel by launching LUXURIA.
First bus from Bangalore to Chennai and Chennai to Bangalore will start from Monday November 15th
Special Volvo buses were remodelled by Dilip Chhabria to give an unmatched first of its kind experience
Blue Hill Pvt Ltd, the promoters of the ‘Nilgiris Supermarket Chain’, launches a first one its kind premium, super-luxury intercity bus service – “LUXURIA”. The bus service is an experience in sheer royalty and redefines the word luxury. The Volvo buses have been designed by the ace automobile designer Mr Dilip Chhabria. With an initial investment of Rs 30 crores for 12 buses and infrastructure it is likely to be scaled upto Rs 450 crores in the next 7 years with acquisition of 250 buses.
Initially Luxuria bus service, will flag off on Monday, November 15 with two buses departing at 5 am and 7 amand two buses in the night at 10 pm & 11 pm from Whitefield going via the Luxuria lounge at HSR Layout Bangalore. The first three services will culminate at Hotel Sabari Classic on OMR Road at Sholinganallur in Chennai and the last service departing from Bangalore will culminate at Hotel Radha Regent, Koyambedu Chennai. At all the above mentioned times of 5am, 7 am , 10pm and 11pm the bus service will be running from Chennai too. The ticket for a one way journey is priced at Rs 1800. The tickets can be booked online at on www.luxuria-travel.com or by calling the Service Centre + 914040327000.
Addressing Mr Prabhu Ramachandran – Director Blue Hill Group, “Luxuria is a novel concept for travel in India. We believe that there is a major need gap for luxury surface travel connecting the main cities of the country. Indian now has an upwardly mobile population who is our major target audience. We believe that we have the first mover advantage in this category and in the next 3 years we plan to expand our services to other major cities in the country.”
He further added that, “Nilgiris Supermarket Chain was the first self-service supermarket in India and pioneered the concept of retail shopping experience in India. Luxuria we believe will be a true trend setter in travel in India. The designs of the buses are a true embodiment of style by Dilip Chhabria and will become a benchmark in travel”.
Expect nothing short of a princely treatment on a Luxuria. The multi-axle Volvos provide high-grade leather reclining seats with electronically operated calf support. Entertainment on board is guaranteed with individual screens for each seat – which screens movies and music on demand plus live satellite television. The bus is Wi-Fi enabled which enables you to work on the go. Pursers on board will serve the travellers on board with delectable food and refreshments that would be a delight to a gastronome. Not to mention, they also have an eye for detail which enables them to take care of guests who need an extra pillow or a warm blanket to make the journey comfortable. The bus also has an in-built toilet, refrigerator and microwave.
According to Pankaj Rampal, COO Blue Hill Logistics P Ltd., “These ultra luxury buses are targeted at air travellers. The buses are designed to give business class and first class luxury and comforts at far lower prices”.
About Blue Hill Investments Private Limited – BHIPL.
BHIPL consists of four diverse businesses, namely: Ceaars Specialty Foods Private Limited (CSFPL) – FMCG & Snack foods, Indotel Hospitality Service Private Limited – (IHSPL) –Quick Service Restaurant (QSR), Blue Hill Logistics Private Limited – BHLPL (Luxuria) , Blue Hill Foods and Retail Private Limited – BHFRPL - convenience food retailing. These diverse companies do business in FMCG products, hospitality, retail etc.
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