Sun Direct launches India’s lowest entry price at Rs. 890/- only
Re-defines DTH affordability with low entry pricing
Lowest basic subscription package pricing @ Rs.99 per month
Freedom of choice to pick channels with a la carte pricing between Rs. 5 – Rs.25 per channel per month
Sun Direct Pvt Ltd, the second largest direct-to-home service provider in the country, is all set to re-define television viewing in India. Sun Direct is the first DTH player in the country to offer the lowest entry cost in the market, with the launch of the Value Packs in Karnataka.
Constantly driving better value for its subscribers, Sun Direct has launched its Value pack offering the basic channels at Rs. 99/- per month. The Value Pack consists of the most viewed regional channels in Karnataka, like Udaya TV, Udaya Movies, ETV Kannada, TV9Kannada and Ushe TV, to name a few, along with popular national news, educational and entertainment based channels.
To top that, Sun Direct also unveils the industry-first a la carte offer. Sun Direct Subscribers now have the incredible opportunity to pick and choose their favorite channels as standalones. Meaning, they no longer will be constrained to buy bouquets which may also contain channels they don’t really need. So, Sun Direct subscribers can now ‘Pick only what they want, and pay only for only what they watch”. What is more? Sun Direct will also be throwing in discounts on a la carte channels depending upon the number of channels bought (2 channels get 5% off, 3 get 10%, 4 get 15%, 5 or more get 20% off). The 70 a la carte channels on offer start from a rock-bottom price of Rs. 5 and go upto Rs. 25.
On this occasion Mr Tony D'Silva, CEO, Sun Direct says, "Sun Direct has constantly raised the bar on delivering value to consumers not only through affordable pricing but also through providing relevant, meaningful choices. We wrote the rules on affordability in DTH with our launch and we are once again rewriting it with this 890 offer. And this time around we are also writing the rule on choice with our freedom to choose a la carte offer. Like we say “Pick only what you want and Pay only for what you watch”
The full complement of Sun Direct products and services are available on their Measat beam only. Sun Direct urges all its valued subscribers to get in touch with the call center at Karnataka to request for realigning their dish and take advantage of all services on offer.
Sun Direct is the fastest growing DTH player in the country with a current subscriber base of 6 million. Sun Direct is far ahead in the race of the Direct- to - Home industry with its value for money pricing, attractive bundling of packages, innovative technology that appeals at every segment of the customer chain.