Go Wild MTV Style’

VJ Bani J & VJ Rhea launch the 'MTV gear by Wildcraft’ in Bengaluru!

Gear up as MTV India, along with Wildcraft, brings the MTV range of stylish backpacks and outdoor gear to the beautiful city of Bengaluru! To unveil this exciting new, super cool range, seen in the city were the hottest MTV VJs Bani J & Rhea at the Wildcraft stores on 15th and 16th October at Bengaluru Central and Lifestyle Mall.
The day was packed with a lot of exciting activities lined up by the VJ’s themselves for the enthusiastic crowd at the Wildcraft store. There was a styling competition, ramp walks, games and a quick quiz where all the winners won MTV Gear and got a chance to walk the ramp, as they were judged by their favourite VJs!

“I personally like the MTV Gear by Wildcraft a lot. The bags are extremely trendy, sturdy and versatile. It goes with just about everything and suits everyone’s personality. It’s perfect for my gym!” says VJ Bani J.

Adds VJ Rhea, “Whether you want to go to college or for an adventure trip, this range is the coolest stuff you can carry around. They are colourful and cool, just how I like my bags!

‘MTV Gear by Wildcraft’ includes vibrant and funky outdoor, travel & adventure gear featuring backpacks, slings, messengers and duffel bags amongst others. The range also comprises a special ‘Roadies’ line that includes bags as well as adventure gear for riding, hiking and cycling as well as other outdoor equipment including a cool range of sleeping bags and tents! This quirky range is priced from Rs. 745/- to Rs. 2995/- and is available across exclusive Wildcraft stores as well as modern trade shop-in-shops across the country.

The creative inspiration of this chic outdoor range comes from MTV's Streetmuse concept of fashion products which was born out of a desire to highlight unique urban landscapes around the world. The graphics exude a progressive and vibrant colour palette ranging from loud bright hues to more neutral tones making the collection diverse. Further each product has at least one unique functional element, thus making the range a unique mix of style and functionality.

Rush to your nearest Wildcraft store and take your pick from the coolest range of bags in town!
Gear Up & Go Wild!