BSNL partners LiveMedia for marketing thrust
Government owned telecom giant BSNL has partnered with LiveMedia to further strengthen its marketing thrust in rural, semi-urban and urban markets across the country. LiveMedia, the national leader in digital destination media, has entered into a strategic alliance with BSNL to show the latter’s advertisements on its screens.
These advertisements have been specially developed to give a boost to the marketing of BSNL services in the areas of Mobile Telephony, 3G, Live TV, CDMA Wireless Phones and 3G Data Cards. BSNL is India’s leading telecom service provider servicing the entire country barring the two metro markets of Delhi and Mumbai.
Rightly perceiving telecom as holding the key to the economic transformation of the Indian heartland, BSNL has taken it upon itself to provide state-of-the-art service offerings like high-speed broadband and 3G mobile services. The latter provides access to high speed data, video calls, video streaming applications and several other value-added services. BSNL has contributed immensely to both increasing efficiencies and making life easier in rural areas. BSNL is determined to contribute significantly to bridging the digital divide between metropolitan India and the rest of the country.
Said Mr. Rajan Mehta, CEO of LiveMedia, “We are both delighted and proud that BSNL has chosen to partner LiveMedia in its quest to provide state-of-the-art world class telecom services in the rural, semi-urban and urban areas of the country. LiveMedia’s network spans over 2500 locations through 5000 screens spread over 80 cities, towns and rural centres and addresses over 50 million footfalls in a month. BSNL advertisements can be seen running in rural locations like ITC Choupal Sagaars, Hariyali Kisan Bazaars, etc. where LiveMedia has placed high quality LCD screens.”
LiveMedia currently runs over 15 different branded programmes, including such hits as Humour Live, Dhakkan’s Diary, Yo Mousi, Kittty & Witty, Mr. Wise, Horoscope, Music Live, Trivia Live and Fashion Live. Each of these has a growing set of loyal viewers and is extremely popular and widely talked about. Many of these programmes have been adapted to vernacular languages in rural areas.
Added Mehta, “The proprietary, custom-developed, innovative content pioneered by LiveMedia is built on the three pillars of Engage, Entertain and Educate. Overall, our emphasis has been on having a humour-rich content that is designed to enhance the attention span of viewers. Our content makes LiveMedia an appropriate medium for advertisers seeking to target those who are thin users of traditional media. Studies have established that viewers spend an average of 30 minutes before a LiveMedia screen. This gives ample time for advertising messages to register with viewers.”