JK Tyre presents ‘Join the Class’

JK Tyre & Industries Ltd. proudly presents ‘Join the Class’- a first of its kind loyalty programme in the tyre industry to acknowledge the continued support of its channel partners.

Join the Class is an exclusive 3 year national program by JK Tyre to appreciate and recognize relentless support the cooperation and outstanding performance of their channel partners which has in turn helped the company in scaling new heights. In the first phase, over 400 channel partners from across the country have been accredited  on the basis of their performance and the company is handing over to them their dream cars which range from a Mercedes, BMW, Skoda , Volkswagen, Ford  , Maruti to a Tata Nano.

Mr. M.P. Kanjolia, VP – Technical, JK Tyre & Industries, did the honors today in the city by handing over the keys of over 38 cars to dealers short listed.

Speaking on the initiative, Mr. A S Mehta, Marketing Director, JK Tyre & Industries said, “Join the Class is a unique marketing program by JK Tyre which aims at rewarding its channel partners who have played a crucial role in helping us achieve our goals. This program will further motivate them to perform better and reinforce their commitment towards the brand and strengthen their bond with the company.”

“On this occasion, I would like to extend my heartfelt gratitude to all our partners who have been the pillars of strength and have provided a continued support to our brand” he further added.

Over the years, JK Tyre has launched many programs to acknowledge the potential of their partners by giving them the best of support through various value added services. JK Tyre has always worked on building relationship with the channel partners beyond business; the Ace Club is one such program. Other dealer and customer initiatives include organizing dealer education programs on technology, fleet management programs, integrating dealers to out business by dealers portal, organizing contests for children of LCV owners amongst many others.  

About JK Tyre& Industries Ltd:
JK Tyre & Industries Ltd. is the first Tyre Company to be awarded ‘Superbrand’. It is the flagship company of the JK Organisation known for manufacturing leading tyre brands - JK Tyre, Vikrant and Tornel. JK Tyre is India's leading four-wheeler tyre manufacturer, and the 19th largest tyre manufacturer in the world. As the pioneers of radial technology in India, the company unleashed the radial revolution in the Truck and the Bus segments. Over the years, JK Tyre & Industries has achieved innumerable feats including the top honors such as "The Brand Equity Award", "Rajiv Gandhi National Quality Award", "CII-Exim Bank Award", and several others awards. With a distribution network of over 4000 dealers and over 120 stocking points, the company has left a mark across every Indian road treading into every nook and corner of the country.

For further information, please contact: Vaishnavi – 9845911222/ vaishnavi.j@vccpl.com. Vaishnavi Corporate Communications