Godrej PROTEKT launches ‘Freedom to Touch’ Campaign

For 99.99% protection from germs on the go…

Renowned actress Aindrita Ray flags off the initiative in Bangalore
 Did you know that more than 80% germs on hands are infections and you can be carrying millions of bacteria on your hand at any given time? To give us protection on the go, Godrej Protekt a leading brand of Godrej Consumer Products Ltd., earlier this week announced the launch of its ‘Freedom to Touch’ Campaign in Bangalore, to make consumers aware of the need for hand hygiene to prevent diseases. Popular actress Aindrita Rai flagged off the Godrej Protekt Hand Sanitizer ‘Freedom to Touch’ Van along with Dr. Madhu Muddaiah, Consultant Physician, Rangadore Memorial and Maiya Multispeciality Hospital.
The ‘Freedom to Touch’ Campaign will have the Godrej Protekt Hand Sanitizer ‘Freedom to Touch’ Van educating consumers on good hand hygiene practices at vantage locations like railway stations,  shopping malls and colleges in key metros of the city.

Speaking at the launch, Mr. Anindo Samajpati, Associate Vice President – Marketing, Godrej Consumer Products, said, “In our everyday lives we visit food courts in malls, public toilets, hospitals, travel by public transport, etc where our hands are exposed to harmful germs which can give us infections and diseases. To offer the consumers an easy solution to combat the onslaught of germs, Godrej Protekt Hand Sanitizer is today launching the ‘Freedom to Touch’ Campaign. As the awareness of Hand Hygiene and the use of hand sanitizers in India is very low, this Campaign is an attempt to build awareness amongst consumers on the need for protection on the go. We are confident that consumers will greatly benefit from this initiative as we contribute to keeping them healthy and happy”.

Said Dr. Madhu Muddaiah, Consultant Physician, Rangadore Memorial and Maiya Multispeciality Hospital, “80% of germs on our hands are infectious. More than 1500 germs reside on each square centimetre of our hands. The monsoon brings a host of illnesses and diseases, some of which can be life threatening. The humid weather is a perfect breeding ground for bacteria and germs. I am happy that Godrej Protekt Hand Sanitizer has launched the ‘Freedom to Touch’ Campaign as I strongly believe that clean hands are safe hands”.

Renowned actress Aindrita Ray, flagged of the Godrej Protekt Hand Sanitizer ‘Freedom to Touch’ Campaign, and shared, “It is impossible to live in a city like Bangalore and stay clear of germs and diseases. When I am outdoors during shoots etc, I often come across situations where I need to sanitize my hands, but don’t have access to a wash basin, soap or water.  So, to get instant protection against germs while I am on the move, I always carry a hand sanitizer in my purse while travelling. I am honoured to be a part of Godrej Protekt Hand Sanitizer’s ‘Freedom to Touch’ Campaign which offers us the freedom to do what you want to, where you want to without the worry of germs”.

The Godrej Protekt range of hand sanitizers offers you the ‘Freedom to Touch’ and maximum protection by killing 99.99% germs within 15 seconds, providing an instant hygiene solution to users, while on the go. This range is available at all leading chemists, general stores and supermarkets and is a must have when out of home.

So, now get instant protection from germs wherever you go! Look out for the Godrej Protekt Hand Sanitizer ‘Freedom to Touch’ Van in your city to learn about good hand hygiene practices. Go ahead and enjoy life to its fullest!

About Godrej Consumer Products Ltd.:
Godrej Consumer Products Ltd (GCPL) is country’s largest Indian home and personal care company with leadership in the personal wash and hair care categories. It is one of the largest marketers of toilet soaps in the country with leading brands, such as Godrej No. 1, Cinthol and Godrej Fairglow. In hair colours, GCPL is a market leader with a range of offerings including Godrej Expert Powder Hair Colour, Godrej Renew creme and Nupur mehendi. 

GCPL has a 100% stake in Godrej Household Products Limited, which is the market leader in India in the Household Insecticides market with its brands GoodKnight, HIT and JET. The acquisition of Rapidol and Kinky in South Africa have given GCPL leading positions in the fast growing South African ethnic hair care market. As part of increasing its global footprint, GCPL recently acquired Tura, a leading beauty brand in West Africa, Megasari Group, a leading household care company in Indonesia. In addition, with its two recent acquisitions in Argentina of the Issue group and Argencos, GCPL is now market leaders in hair colour in 19 countries.