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C. KRISHNIAH CHETTY BEGINS A REVOLUTION IN JEWELLERY ATTIRE
 Pantaloon Femina Miss India 2010 pageant winners - Manasvi Mamgai, Nicole Faria & Neha Hinge unveiled ‘Denim & Diamonds’ at Jayanagar High Street Experiential Jewellery Showroom In a startling depiction of fashion, award winning jewelers and Bangalore's leading heritage jewellery house - C. Krishniah Chetty & Sons, showcased a new line of jewellery specially crafted for this season. The 3 winners of the Pantaloon Femina Miss India 2010 - Pantaloons Femina Miss India World Manasvi Mamgai, Pantaloons Femina Miss India Earth Nicole Faria & Pantaloons Femina Miss India International Neha Hinge adorned the beautiful and intricate collections.
Speaking on the occasion, Mr. C Vinod Hayagriv, Managing Director, C. Krishniah Chetty & Sons said “Our clients come from diverse age groups and we are fortunate to have the cosmopolitan customer base. This collection of ‘Denim & Diamonds’ is exciting as the new generation dresses differently. They experiment with modern clothes different cuts and the informal but yet sophisticated Denim look is complimented to this new collection of jewellery. This jewellery breaks away from tradition incorporating diamonds, gold, gemstones and fusion of various metals. Designed to be priced 7500 to 3,00,000, the youthful expression and exuberance is the key to this exciting new collection”.
 To celebrate the launch of their new store at Jayanagar, C. Krishniah Chetty & Sons presented the contemporary collection of designs created by their designers & master craftsmen, who explore the new ambit of jewellery for Indian women using the metaphor of value, to create these outstanding pieces in the ‘Denim & Diamonds’ programme. Mr. Prasad Biddapa, well-known Fashion & Image Consultant added, “C Krishniah Chetty & Sons have delighted women & men for over thirteen decades and five generations with jewellery that have today become heirlooms. Painstakingly crafted by skilled craftsmen, their pieces capture timeless Indian traditions. They have however not rested on time-tested traditions alone and continue to create jewellery that
reflects the rich personality of today's Indian women – both young and old, setting the pace for traditions of the past and trends for the future.”
 The show choreographed by legendary Prasad Bidapa, witnessed the 3 Miss India's and 6 of Bangalore's leading models in a unique presentation that traversed the three levels of the beautiful
showroom. The opening collection called DENIM & DIAMONDS was a witty look at how spectacular diamonds can be teamed even with that most proletarian of youthful uniforms - Denim! The models showed off some dazzling creations that truly exemplify the youthful spirit of CKC.
The second collection featured was PARFAIT - a collection of delicate and pretty pieces of precious jewellery based on a wide variety of inspirations, all priced under 75,000, presented as the Cocktail Collection. The third collection presented was C. Krishniah Chetty & Sons’ famed WEDDING COLLECTION where both North Indian as well as South Indian Wedding jewellery was unveiled as separate collections.
The collection showcased is available at C. Krishniah Chetty & Sons, The Touchstone South (next to Angadi Silks), 517/41, 46th Cross, Jaya Nagar 5th Block, Bangalore – 560041. Appointments can be taken at 080-40001869.
About Touchstone South, Jayanagar
The Touchstone South being a High Street Experiential Jewellery Showroom carry a wide array of jewellery from gold to silver, to trendy lightweight gold, gemstones, and diamonds to cater the modern woman. The showroom area spreads across 14,500sq ft. - the largest showroom of the legendary 140 year old jeweller. With exclusive parking bays available at the Touchstone, a pick up and drop facility is provided for all South Bangalore residents who wish to visit the shop in comfort and style.
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About C Krishniah Chetty & Sons
The house of C Krishniah Chetty & Sons is one of the world’s finest jewellery Heritage businesses that have chronicled its 140 years heritage from being a jeweller to the British Empire, the Maharajas in South India and today a preferred partner to world leaders in fashion design jewellery.
The company’s inception dates back to the 1860’s when Cotha Krishniah Chetty, the founder of C. Krishniah Chetty & Sons, started by selling coloured beads to Britishers, who took a fancy for beads which were in vogue in Europe. The British army & royalty being their main clients demanded a very high level of competence & expertise in craftsmanship, Diamonds, Gold & Silver. They started making trophies, medals, shields large over-sized cascades for the British Army and gold and diamond “Ghanda Berunda” pendants for the Mysore Royalty. The company has a vision of being a quality & highly respected jeweller by providing consistent & legendary services to its clientele. Their mission is to satisfy the highest expectations of every client, in relationships that can span generations. They continue to strive to enhance the quality of craftsmanship, metals, and gemstones & ensure that the experience derived by each customer is of the highest standard.
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