Van Heusen ties up with Atlas Brands for Leather Accessories

Van Heusen, the premium apparel lifestyle brand for men, women & youth, has renewed its exclusive license agreement with Atlas Brands, for manufacturing & distribution of Leather Accessories for the brands Van Heusen & V Dot. The two companies have worked together since 2003.
Atlas Brands introduced premium Italian leatherwear in 1988, and has grown to being a leader in the leather accessories business. With a presence of over 800 outlets across the country, it also markets other premium accessory brands like Bulchee in India.

Commenting on the association, Mr. Shital Mehta, COO, Van Heusen, said: “Atlas Brands brings in sound Product & Market knowledge in the business of accessories. Van Heusen considers the accessories business as a large & growing market fuelled by newer consumer aspirations. We are looking forward to offering a range of exciting accessories by providing a line befitting our apparel”

About Van Heusen
Van Heusen is the world’s No.1 Dress Shirt brand. It’s no different in India, except that it is also the country’s No. 1 premium lifestyle brand for men, women and youth. With a rich heritage of 128 years, the brand entered India in 1990. It has had the unique distinction of establishing not only the brand, but also the ready-to-wear category. The brand epitomises ‘fashion for the corporate’, and its design driver is the combination of fashion and sophistication. Since its launch in 1990, Van Heusen has consistently tracked and understood the Indian male. In the last two decades the clothing preferences of Indian men have undergone many stages of evolution. At each turning point Van Heusen has stood witness to these changes – and has been ahead of the curve when it has come to forecasting emerging trends and making it accessible to the Indian consumer