Kenwood UK eyes India’s burgeoning spending market

UK’s leading Kitchen Appliance brand forays into South India and launches slew of products

Bangalore, July 31th 2010 - KENWOOD, UK’s leading kitchen appliance brand and a market leader in kitchen appliances, today announced its entry into the South Indian market while making available its wide range of Kitchen Appliances across the country. The company is renowned for production of high performance, easy to use and well designed machines resulting in satisfied consumers globally.

Speaking at the launch, Mr. Mark Broad, Commercial Director, Kenwood, UK said that, “We at KENWOOD are extremely delighted to enter the Indian market and have introducing a number of innovative products that exemplify what KENWOOD appliances stand for - helping our consumers in their everyday lives by addressing common issues and offer best quality products in the category.

He further added, “The Company has invested considerable resources in developing products for the Indian market and has a long term plan to continue investment in India focusing on product manufacturing, design as well as R&D and marketing. We foresee a huge opportunity for Kenwood products in India.”

KENWOOD specialises in high quality and unique food preparation appliances. The company has a wide range of food preparation products to meet every need in kitchens around the globe including unique kitchen machines, food processors and hand blenders, choppers, blenders, juicers and mixers.

According to Mr. Stuart Crush, Senior Product Manager, Kenwood UK, “KENWOOD’s entry into the new emerging market is in line with the company’s strategy to position itself as a global market leader for food preparation products. To achieve this vision Kenwood’s mission is to be a premium brand, to focus on food preparation, to offer best in class consumer solutions. With an eye on the emerging market for kitchen appliances in India,
the number one selling Food preparation brand in Europe, KENWOOD sees considerable long term opportunities and benefits in India.”
 
Mr. Kishore KK, Head India Operations, Kenwood UK, commented, “KENWOOD has drawn a very comprehensive marketing and distribution strategy to provide an impetus to the new market. Besides allocating a dedicated distributor team to market its products, KENWOOD is also planning to tap online sales to target the potential customers.  Unique merchandizing and special arrangements with top end consumer durable retail outlets will also be worked out.”

Being a market leader in kitchen appliances, KENWOOD has been making outstanding kitchen machines for the last 60 years. KENWOOD products are trustworthy, reliable and dependable. The Indian customers are well informed, discerning and price conscious and is forever on the lookout for products which offer value-for-money. In such a market, KENWOOD is confident that its range of quality products will surely attain success in satisfying Indian customers.

About Kenwood UK
Since the 1950s, KENWOOD has been famous the world over for innovation, quality and great design with many of our products, in particular the Kenwood Chef kitchen machine, surviving as much-loved kitchen heirlooms for the next generation. But KENWOOD is about much more than the iconic Kenwood Chef. Today, the company produces a comprehensive range of kitchen appliances and houseware from toasters to irons, juicers to weighing scales and food processors to smoothie makers. The aim of the company is to carry on serving the needs of people's changing lifestyles - setting the standard for affordable, high quality innovation for millions of customers all over the world.
KENWOOD’s 60 years of dedicated technology and skills required in the food preparation has resulted in a peerless core competence for KENWOOD. The company work towards innovating new products to suit tomorrow’s lifestyles of an ever demanding consumer across globe. KENWOOD products have simple designs with classic forms and do not conform to fashion trends. This gives them a timeless look which reinforces their superior durability. Kenwood product performance and quality of materials ensure that the products will last for many years. KENWOOD offers environmentally friendly solutions which will encourage healthy eating for everyone. KENWOOD make the first all-British Food Mixer, the A200. KENWOOD Food Processors attain number one Status in France, Italy, Netherlands, Switzerland, Austria and UK in the year 2009.  www.kenwoodworld.com