Shah Rukh Khan to visit IIPM & 4P's B&M Quiz

When India's most premium B-school, IIPM and India's most read business and marketing magazine, 4Ps get together with India's most sought after superstar, Shah Rukh Khan - what you get is the most rocking three hours of live and electrifying event that any audience has ever witnessed! And such was the case with "Dare'09" an event conceptualized and hosted by IIPM at their international Campus in New Delhi.
"Dare'10" is only getting bigger and is hitting 'Bangalore with a Bang' on 8th February 2010. The stage is set this time at the 'Koramangla Indoor Stadium' with a 3000 seating capacity and needless to say - without a single formal announcement made so far, there are few seats to spare in the stadium!
The Dare Format - A unique concept
Needless to say, first of it's kind  - this business and marketing quiz urges participants to not just bank on their knowledge and information about brands and marketing concepts but also their presence of mind, communication skills and self-confidence. After all they are being quizzed by none other than the master quiz-master - King Khan - Sharukh Khan.  Knowing your marketing stuff is not enough - knowing how to shake a leg, swing a boomerang and taking a diving catch can also get you brownie points and make the difference between winning and losing.
SRK the Quiz Master
When you are quizzing the future CEOs & Brand Managers of Corporate Inc who better than Mr. Sharukh Khan can you think of to dawn the hat of the Quiz master - the brand called SRK has created many a brands with his 'Midas-touch ' - from films to cricket and from cars to watches. And with him in the lead you are guaranteed three hours of action, dance, drama and laughter. 
Run-up to the Grand Finale
While SRK hosts the grand finale, the 6 teams (12 participants) who reach the finals have been through a gruelling 4 competitions before the finals over a period of a fortnight.  Some 150+ B-schools participate in 4 zonal rounds that are held simultaneously across India, 26 B-schools then make it to the National round and from their 10 Indian B-schools reach the international round where 6 International B-schools are waiting to compete with them. Out of these 8 B-schools graduate to the semi-finals and finally 6 winning teams from the Semi-finals are handed over to SRK!

The Grand Finale
Now, the grand finale of this event is unlike any other quiz you might have ever been audience to. The straight forward volley of Q&A format is passé; the Dare format is audiovisuals, performances, dares, challenges, audience interactions, surprises, gift hampers and guiding the audience through all of this is our host Shahrukh Khan at his charming and wittiest best at times dancing with the participants to the tunes of popular songs from his hit films and at times inviting someone from the eager audience to perform a dare alongside him.
The rounds in the grand finale have been created basis the inspiration from the legendry yet relevant concept of the 'marketing-mix' - 4Ps (Product, People, Place and Promotion) and then there are some 'audience interaction' rounds that are planned on the theme of the five senses (touch, taste, site, smell and sound)
B-schools from across the globe, SRK fans from across the globe, IIPM students and alumni from across the globe, 4Ps readers from across the globe in specific and global marketing, cinema and quizzing enthusiasts showed support, recognition and approval for Dare'09 and Dare'10 promises not to disappoint them!
Event Name - IIPM 4P's B-School Quiz '10,  Event Date - 8th of February, 2010.
Event Time - 5 PM,  Event Venue - Koramangala Indoor Stadium - Bangalore.