Panasonic announces Katrina Kaif as brand ambassador
for its Home Appliance Range

Also leverages the market with the launch of its new line of Air Conditioners
Panasonic, the global technology leader, has announced the appointment of Bollywood Celebrity Katrina Kaif, as the brand ambassador for its Home Appliance range in the Indian Market. The company has also launched its new systematized range of Air Conditioners with advanced integrated features to meet the modern day needs of prospective consumers.
Speaking on this association, Mr. Daizo Ito, CEO - Panasonic India, said” We are happy to have Katrina Kaif represent our Home Appliance Range. Katrina not only epitomizes with the contemporary and sophisticated Indian women, but has a huge mass appeal and connects well with all cross sections of society. She truly exemplifies Panasonic’s culture of innovation and constant endeavor to strive for excellence. Not only are we enthusiastic about this association, but we are sure that she will lend a refreshing look to the brand. Katrina’s association with Panasonic Home Appliance range comes at an exciting time as our innovative products are strongly marking their presence in the Indian Market.”
On her association with Panasonic, Ms. Katrina Kaif said,” I have been using Panasonic Products since childhood and I have always admired Panasonic as an aspirational brand. I am very delighted to be associated with Panasonic which is highly regarded for its innovation and technology not only in India but world over. The brand has got a massive recognition for its progressive thinking and ability to reinvent to offer best solutions to its customers. This a going to be a defining moment for the company as it is now poised to further strengthen its presence in the Indian market with wide range of home appliances. I got associated with the company because of its innovative cutting edge technology and the effective role that the company is playing in introducing clean energy products for Indian consumers. Panasonic’s culture of innovation and constant endeavor to strive for excellence has convinced me to get associated with a brand which is the preferred choice of millions of households worldwide. I hope this association will be a long term success.

Panasonic is highly regarded for its technology and its commitment to bring eco friendly products to discerning consumers, products that span the spectrum from the digital world to the healthcare segment. . Within its digital appliances segment, the company has now introduced its new powerful range of Air Conditioners in the range of 1 – 2 ton capacity, which have been engineered to recreate a refreshing environment within the closed premises.
With the new range of Air Conditioners, Panasonic intends to serve both the residential as well as the commercial segments and has launched the “inverter model , Virus fighter model , Sapphire model , Silver model and pearl model “air Conditioners in the category of Wall mounted Air Conditioners. Further, a ‘Basic Model’ is also being launched in the category of Floor Standing Air Conditioners Priced between Rs. 18,900 ~ 62,900/-,this new range will be available across Panasonic exclusive showrooms and all the leading stores across the country.

The all new range of split Air Conditioners is integrated with some magnanimous features like “Intelligent Invertor”, that self adjusts the compressor's rotational speed to deliver cost-efficient, energy-saving performance to realize savings upto 50% in electricity consumption. Also featured is the unique i ‘Eco Patrol’ sensor that lets its customers enjoy uninterrupted cooling by intuiting the level of human presence or activity in the room, besides adding a further 10% to energy and subsequent cost savings..

Also, the well-integrated, Panasonic Air Conditioners come with an in – built patented air purifying system, called the “E-Ion Air Purifying System” with Patrol Sensor that release e-ions to deactivate and clean dust/virus particles in the air, thereby providing a healthier environment.

“At Panasonic, we understand the consumer needs and are focused to provide our customers with products that are not only eco friendly, but also have new age features that are designed to enrich the lives of our customers . Our air-conditioners are more than a good package of modern features engineered in a metal box , they are indeed Ideas for life! – they are indeed, added Mr. Daizo Ito.

We are confident that the quality of our product, coupled with our attractive trade and consumer schemes, will help catapult our range to be a trend setter in this segment.

About Panasonic India:

Panasonic Group of companies comprises of Panasonic India Pvt. Ltd. [PI], Panasonic Home Appliances India Co. Ltd [PHAI], Panasonic AVC Networks India Ltd [PAVCI], Panasonic Energy India Co. Ltd [PECIN], and Panasonic Carbon India Co. Ltd [PCIN]. The product range of Panasonic includes PDP & LCD Televisions (VIERA Ragne), CRT Televisions, Movie and Digital Still Camera (Lumix Range), Home Theatre Systems, Car Audio, Air-conditioners, Refrigerators, Washing Machines, Kitchen Appliances, Personal & beauty care products, a complete array of office automation products, Accessories, Batteries & Carbons.