From Skoda Superb

Exclusive bridal dress collection designed by Manish Malhotra

SkodaAuto India has extended its partnership with the internationally renowned fashion designer, Manish Malhotra and unveiled  an exclusive Skoda Superb bridal dress collection. This exquisite collection, dresses designed by Manish Malhotra exclusively for SkodaAuto India, was showcased by top models walking the ramp at The Lalit Ashok. The event was put together with support from Skoda's home dealers - Tafe Access Ltd and Vinayak Cars Pvt. Ltd.

"Manish Malhotra needs no introduction. His dress collection is truly inspired by Skoda Auto's hottest offering - the 7 star" Skoda Superb which brings together a stylish exuberance with a desire to marvel everyone. Skoda family of cars has always been chara cterized by elegance, refined designs and quality. We, at SkodaAuto India, are delighted to continue our strong association with Manish as an example of our passion for providing the latest trends and excellence to people with superior demands. Since the Launch of the all new Skoda Superb in March 2009, it has strengthened its position and is outperforming in the premium D segment. We are happy to see such robust growth for all our products and services, which reflects our customer's growing confidence in Skoda day by day.

On the other hand, Bangalore is well-known for its exuberance when it comes to fashion and has been a host to a number of premier fashion events. Thus, it provided us the most suitable platform to organize the much awaited - Skoda Superb Bridal Collection.", said Mr. Gaurav Jain, Head of Communications, SkodaAuto India.

Manish Malhotra, ecstatic with his collaboration with Skoda Superb said, "Skoda's association with my label, 'Manish Malhotra,' stands for the true essence that, 'Luxury lies in celebrating the Indian wedding.' I like to use colours and jeweled embroideries to add that extra elegance and opulence to my bridal designs. The show represents a fantastic opportunity for me to launch my latest collection in conjunction with the Skoda Superb, which is a benchmark for luxurious and stylish design in the automobile industry. The collection, for all wedding functions including the Mehendi and Sangeet, are very sensuous, contemporary and modern yet keeping the luxurious feet intact.

Mhalotra's reputation as a trend-setter and his dedication to quality has proven a "natural fit" with SkodaAuto India. The new Skoda Superb, available as the 2.0TDi PD (Diesel), 3,6v6 4X4 (Petrol) and 1.8 TSI (Petrol), has set the industry standards for lifestyle friendly cars offering top-end luxury with European-built reliability and quality.
Molhotra and SkodaAuto India have also teamed-up previously to launch the style icon's "7 Star Skoa Superb"
Collection at the Lakme Fshion Week Autumn-Winner 2009 show.