With brand ambassador, Sonu Nigaam

BIB 92.7 m Bangalore unveils Bejaan Hits

Bangalore's No. 1 FM Station BIG 92.7 FM just got more tuneful with its new music positioning of Bejan Hits. Already ruling the aural entertainment space in Bangalore, BIG 92.7 FM's new music positioning promises to take Bangaloreans on a musical roller coaster each day with its superlative music mix coupled with the smart wit and city connect in its offerings. Bejan Hits follows the racy CHR (Contemporary Hit Radio) format,, which means the Station will play only hit songs, which cover a great variety. Launching the new music positioning in the city was none other than music maestro and brand ambassador for the Station Sonu Niigaam who has takes credit for the hit Kannada songs.
The music offering from the Station has been put together after in-depth research and detailed understanding of the local populace. Thus, Bejaan Hitz promises the two musical needs that every Bangalorean craves for-popularity and variety. Each song is carefully handpicked to cover all the pegs of josh, feeling, melody and rhythm, thus ensuring the listener comes to the Station each day and remains tuned in! To ensure an enjoyable Bejan music treat, the Station is introducing a 5 Bejan Hitz offering in its prime time shows.
Bejaan Hitz is not just a music positioning, it is the basis to satisfy music tastes, it is the foundation on which fun contests and content will be built on BIG 92.7 FM. Bejaan Hitz is the music way of life for Bengalooru what more can a music lover ask for?
The Radio Station plans to leverage Sonu Niigaam as its brand ambassador along with the launch of its new music positioning of Bejan Hits. Sonu Niigaam will feature in a multi media campaign that includes Radio, Outdoor, Television, Online, Mobile and Print which will soon be launched and will also be a part of key properties on the station.
Speaking on the occasion, Mr. Sunil Kumaran, Cluster Head, Karnataka and Kerala - BIG 92.7 FM said "BIG 92.7 FM, Bangalore was the first Station to launch a 100% Kannada music offering with the choicest music, our listeners have loved it, which is why we are the No.1 Station of the city. Our new offering of Bejan Hitz only furthers the aural treat that we offer our most valued listeners.
It is the station that every Bangalorean will tune in to, for Bejaan Hitz. For his daily dose of fun. Our new music positioning offers a mix of popularity and variety in the songs, both qualities epitomized by Sonu Niigaam. Our association with him goes back a long way, right since the inception of BIG 92.7 FM and he was the most natural choice for our brand ambassador. Sonu has offered the country some of its best music and has earned the respect and love of not just people in India, but from Indian's across the world. We are delighted to have him launch Bejan Hits."