Altius Consulting presents

Indian Women Entrepreneur Network Meet

Altius Consulting organized the second edition of The Indian Women Entrepreneurs Network for women entrepreneurs where they came together to discuss learn and grow their network. IWEN focuses on promoting entrepreneurship amongst women and aims to build a strong association of such aspiring women by increasing their opportunities of networking through this platform. Women entrepreneurs today need to be provided with an access to financial resources and linkages with agencies to facilitate exports to help support their initiatives. This meeting gives a common platform for women-owned SMEs to discuss the common issues and challenges that they face and to identify best practices and policies. IWEN advices the enthusiastic entrepreneurs to think big, start small and move fast.

Commenting on IWEN meet Rashmi Vallabhajosyula Founder & CEO, Altius Consulting said, “Most women are rushing back after work to don the mommy hat and networking definitely takes a back seat and the entrepreneur in them looses out on opportunities that might arise out of such events.  Seeing this gap in the entrepreneurial stage I started the Indian Women Entrepreneurs Network, which proposes to become a forum where women entrepreneurs can network, share experiences and gain from the collective knowledge, while keeping the mommy priorities in mind. The first edition was a healthy success and the second edition of the event also attracted similar participation though with growth in numbers. I’m enthusiastically looking forward to organizing the next IWEN meet”
At the meet, special guest lecture delivered by Innovation Consultant and Consumer Anthropologist Parameshwaran Venkataraman. He is an Innovation consultant and consumer anthropologist. In simpler words -- he studies consumers' needs and behavior, and uses these insights to help companies in making innovative products and services for the consumer. He held an interactive session on how to ideate on Innovation amongst entrepreneurs. Talking about his experience of interacting with the enthusiastic participants said, “It was an out of the ordinary session. It was interesting to know the problems women entrepreneurs are facing today which are almost like any other entrepreneurs. The session was lively and encouraging. ”
About Altius Consulting: Altius consulting is a marketing consulting that offers innovative solutions to marketing challenges. It specializes in Startups and SMEs which need marketing guidance and support. The idea that became Altius came about in 2005, when it started working from home on small marketing projects. Support from its first clients who believed in its ability to deliver significant value, and also able partners helped Altius move ahead. Altius as a brand began in November 2007. Today its one of the few all women Marketing consulting companies in India. Altius is sector agnostic. Super optimized plans and enthusiasm is its strength. Altius as a brand began in November 2007, today it’s one of the few  all woman Marketing consulting companies in India ( by accident, we assure you ).  Rashmi and her team at Altius brought strategic focus to the marketing plan for clients. Startups & SMEs have benefited immensely with their association with Altius which has helped take them to the next level.

About Rashmi Vallabhajosyula, Founder & CEO Altius Consulting:  She is the founder of IWEN. Rashmi is an alumnus of MICA (Mudra Institute of Communication Ahmedabad) and Fergusson College, Pune. She has over 10years of experience in advertising and marketing, having worked with some of the best known advertising firms including Enterprise Nexus, JWT (Fulcrum), Zenith Media & Universal Mccan and has worked in the Internet Domain with Webshashtra. One can find Rashmi's energy contagious and her action orientation is worth emulating. Her detail orientation is just what a good consultant would prescribe. Her ability to draw from various experiences and apply it to different situations in today’s market scenario help in drawing parallels and builds alternative solutions.