‘Sony Playstation drops price of PlayStation 3 80 GB to Rs.19,990 and gives 2 FREE GAMES’

Bangalore 19th August, 2009:   For all those who have been patiently waiting, the new price for the PlayStation 3 80 GB model has been announced.  The PlayStation 3 80 GB prices have been set at Rs 19,990, a clear 20% drop in price. To make the purchase even more attractive, the PS3 80 GB will be offered with 2 Free Games along with: Uncharted: Drake’s Fortune and GT5 Prologue.
So for all the people who are looking at entering into the new habit called gaming, this festive season across India is the perfect time to take the plunge. All the current Playstation models will have attractive freebies and affordable price tags attached to them.
Since the introduction in India in 2007, PlayStation 3 has been the coveted gaming console for all gamers. Packed with everything you'd expect from a PS3™, the latest price drop would make High Definition entertainment more affordable and accessible to all. Designed to meet the entertainment needs of the whole family, PS3 includes all the features central to the High Definition entertainment experience; true next generation gameplay, stunning High Definition Blu-ray movies, Wireless Controller, Wireless Internet and HDMI connectivity, all powered by the Cell Broadband Engine, the digital heart of PS3.
Commenting on this, Mr. Atindriya Bose, Sony Computer Entertainment said “We stand committed to develop gaming as a coveted interactive entertainment avenue for the Indians. The high adoption of Playstation by the Indian consumers will be further fuelled by the new prices and offerings before the Indian festive seasons. The new sub - 20K price on PS3 not only positions it as an attractive gaming console but makes it perhaps the best value for money Blu-Ray entertainment device for the family. ”

About Sony Computer Entertainment Europe Ltd
Sony Computer Entertainment Europe (SCEE), based in London, is responsible for the distribution, marketing and sales of PLAYSTATION®3, PlayStation®2, PSP™ (PlayStation®Portable) and PlayStation®Network software and hardware in 99 territories across Europe, the Middle East, Africa and Oceania. SCEE also develops, publishes, markets and distributes entertainment software for these formats, and manages the third party licensing programs for the formats in these territories. Since the launch of PLAYSTATION 3 in November 2006, over 23.7 million units have been sold globally and continue to be sold at a record level.  Maintaining its position as one of the most successful consumer electronic products in history, PlayStation 2 has sold over 138.8 million systems worldwide.  Since its launch at the end of 2004, over 52.9 million PSPs have been sold globally, highlighting the importance of the portable entertainment market.  With the huge increase in interest and accessibility of network applications and network gaming, over 26 million accounts have registered to PlayStation Network, the free-to-access interactive environment, and over 540 million items have been downloaded.
More information about PlayStation products can be found at www.in.playstation.com
PlayStation, PLAYSTATION and the PlayStation logo are registered trademarks of Sony Computer Entertainment Inc. PS3 and PSP are trademarks of Sony Computer Entertainment Inc. All other trademarks are property of their respective owners.