Dishtv Goes Beyond Entertainment

Introduces LIFE SERVICES by converging internet with TV medium

Dishtv - India’s No. 1 direct-to-home company and part of the biggest media conglomerate – Zee Group has become the first DTH Company to introduce LIFE SERVICES category in Active Services portfolio. Dishtv is a pioneer in offering superior value to the customers and Value-Added Services (VAS) is a crucial focus area. Dishtv has always ensured that its customers enjoy the finest of services and benefit from cutting-edge products. Dishtv offers maximum width and depth of content with over 240 channels and services.
Speaking on the occasion, Salil Kapoor, COO, Dishtv commented, “Dishtv is a market leader in providing premium content to its subscribers and it is our endeavor to keep offering content that is enriching and value adding to our discerning subscribers”.
“Technology innovation continues at a break neck speed and the convergence between TV and Internet is getting more and more seamless. Providing internet services on TV to reach out to masses across India is surely an effective way to enable anytime access to life services like travel, job search and matrimony. These life services offer huge benefit to over 5.5 million Dishtv subscribers. Through Travel Active they can search and book the best selling holiday packages, hotels, international & domestic airline tickets at discounted prices. Monster Jobs Active empowers job aspirants with thousands of employment opportunities and Shaadi Active service redefines the experience of searching for a life partner by offering thousands of marriage proposals. All these services can be accessed by just a click on the Dishtv remote in the comfort of home.”
We strongly believe in offering ‘Sabse Zyaada’ (maximum) to our subscribers and our focus is on ensuring customer satisfaction through superior customer service and continuous innovation in value-added services, a potent tool for consumer engagement. Launch of Life services reiterates Dishtv’s focus and commitment towards Customer Delight. Dishtv has been and continues to remain the market leader, the volume leader and the value leader”. Salil Kapoor added.
In India access to internet is limited in both urban and rural areas as compared to Television and in such a scenario DTH proves to be an effective medium to provide internet services on TV.
As per the market service 15 to 20% are making use of our earlier services and this new service will penetrate by sending SMS blast, TV Adds and print medias, the advantage is that the customer need not have pay any additional subscription. Subject to availability and owning our Dish TV connection. We want to bring the remote savvy people to PC and Mouse Savvy in Bangalore by introducing Net on TV.
Bangalore is next tech savvy city which is why we feel that it click here said Mr. Salali.
It is life access to your bedroom as every household will have a TV our goal is to bring down all the facilities which are available in net to TV

For Dish TV connection and any further details visit: www.dishtv.in, or walk in to your nearest dealer across Bangalore.
Globally, niche content acts as the core differentiator but in India the regulator has ruled out content differentiation as USP, hence VAS does act as a key differentiator. Consumer usage data for VAS on DTH clearly shows that there is a pent-up demand for services such as gaming, religious content like Live Aarti of Tirupati Balaji, Shirdi Sai Baba & Siddhi Vinayak, with families spending up to 20% of their TV viewing time on these services.
Dishtv offers all the VAS services free of charge to its subscribers. Today TV viewing habits have transformed completely. We have now entered a more advanced era of television viewing where the customer has the freedom to choose the content according to his/her preference.

Existing innovative active services of Dishtv include:
ICICI ACTIVE
Dishtv had launched the innovative Interactive Banking Service “ICICI ACTIVE” in association with ICICI Bank. This service enables Dish TV viewers to access information on ICICI Bank products and services, from the convenience of their homes.
NEWS ACTIVE
Don’t wait for a particular news segment to come. choose from a mosaic screen featuring 8 specialized news options of Live news, Top stories, Sports, Entertainment, Biz Live, Crime, Special & Weather.
GAMES ACTIVE
3 interactive products: Minikids, an edutainment channel for pre-schoolers, Playjam - a dedicated gaming channel for people of all age group and Quizzy – that allows you to enhance your general knowledge
ASTRO ACTIVE
Now access your daily and monthly horoscope along with your birthday forecast by world renowned astrologer Ajai Bhambi on your TV screen
BHAKTI ACTIVE
Dishtv subscribers can now get Live Gurbani from Bangla Sahib and Nanded Sahib, Aarti of Sai Baba from Shirdi & Ganesh Aarti from Siddhi Vinayak, Aarti from Tirupati Balaji, Live Ganga Aarti from Haridwar and Bhasm Aarti of Mahakaal from Ujjain. Dishtv customers can now get blessed at the press of a button in the comfort of their home 24X7.
About dishtv India
Dishtv is India’s No. 1 direct-to-home company and part of the biggest media conglomerate – Zee group. Dishtv has on its platform over 240 channels & services including 21 audio channels with registered 5.5 million subscribers, which is growing. Dishtv has a vast distribution network of about 700 distributors & 48,000 dealers that spans around 6600 towns across the country. Dishtv has 24* 7 call centre with 1600 seats in 11 different languages to take care of subscriber requirements at any point of time. For more information on Dishtv, visit www.dishtv.in