"Touring Spirit" come alive

As Yamaha launches Fazer

Born for life on the open roads - Fazer is taut, muscular and
ready for touring
And inaugurates the new state-of-the-art manufacturing plant
Standing head and shoulders above the bikes in 150cc segment, India Yamaha Motor Pvt. Ltd. has added all new Fazer to its FZ portfolio of successful bikes, FZ16 & FZ-S. The bike will be manufactured at Yamaha's new state-of-the-art manufacturing plant at Surajpur, Uttar Pradesh which would also manufacture other models.
Speaking about the developments, Mr. Yukimine Tsuji, CEO & Managing Director, India Yamaha Motor Pvt. Ltd. said, "It gives us great pride to say that we have reached yet another milestone in the history of India Yamaha Motor as we inaugurate the new plant and launch Fazer. During Auto Expo 2008, we had announced our investment plans and had promised to give India the feel of high technology and real Yamaha. We are pleased to have delivered on our commitments while being sincere to our customers."
"Today the investment comes alive in the form of this internationally benchmarked modern manufacturing facility. New Fazer is the latest addition in our portfolio of technologically superior bikes including YZF-R15, FZ16 and FZ-S" which exhibit Yamaha's global ingredients - Performance, Innovation & Design and are the Best Products currently in the market to fulfill the aspirations of Indian biking enthusiasts", he added. 
The Fazer, gets its DNA from the global Fazer series known for their sports touring, awesome looks. It has a "Look-at-me" appeal with the triple macho design concept giving it a concentrated form with excellent ergonomics. It has the beautifully contoured colour -coordinated aerodynamic cowling to keep the wind blast at bay. With its comfortable riding position and seat the rider can enjoy a week end getaway or head off on a touring holiday.
Just like FZ16 and FZ-S, Fazer carries the Monocross suspension to ensure agile running performance and handling. The placement of this model's 'MidShip Muffler' toward the center of the machine gives it a good concentration of mass, exhaust efficiency and handling. Fazer has the "140/60-17" size rear radial tyre with a 60% aspect ratio contributes to better grip and handling stability.
The bike will be available at a price of Rs. 72,000 Ex-Showroom, Bangalore and will be available in four colors viz Electric Blue, Midnight Black, Lava Red, Flaming Orange.
India Yamaha Motor Pvt. Ltd. has also launched two very exciting reward schemes for their customers. A very unique scheme as "BIG HUNT" being launched is the Customer Referral Scheme where any purchases made through referrals; the buyer receives a loyalty reward of Rs.2,500/- and the referrer also gets a loyalty bonus of Rs.500/- . Another unique Student Reward Scheme has been launched where students with valid ID cards and other documents receive a reward of Rs.3,000/-. Attractive finance scheme in association with BAF (Bussan Auto Finance) with low E.M.I of Rs1,999/-. These offers are only applicable on the FZ-S and FZ16 models.

About India Yamaha Motor Pvt. Ltd.
Yamaha made its initial foray into India in 1985. Subsequently, it entered into a 50:50 joint-venture with the Escorts Group in 1996. However, in August 2001, Yamaha acquired its remaining stake becoming a 100% subsidiary of Yamaha Motor Co., Ltd, Japan (YMC). In 2008, Mitsui & Co., Ltd. entered into an agreement with YMC to become a joint investor in the motorcycle manufacturing company "India Yamaha Motor Private Limited (IYM)".
IYM operates from its state-of-the-art manufacturing units at Surajpur in Uttar Pradesh and Faridabad in Haryana and produces motorcycles both for domestic and export markets. With a strong workforce of more than 2000 employees, IYM is highly customer-driven and has a countrywide network of over 400 dealers.  Presently, its product portfolio includes MT01 (1670cc), YZF-R1 (998cc), recently launched Fazer (153cc), FZ-S (153cc), FZ16 (153cc), YZF-R15 (150cc), Gladiator Type SS & RS (125cc), Gladiator Graffiti (125cc), G5 (106cc), Alba (106cc) and Crux (106cc).