SABMiller India launches Indus Pride in Karnataka

An ode to the young, contemporary and passionate Indian

100% malt beer, rich in flavour and aroma.
A blend of Global outlook with the vibrant passion of the young and contemporary Indian

 SABMiller India has launched Indus Pride Premium lager – a 100% malt beer in Bangalore earlier this week  Indus pride is brewed using aroma hops and 100% malt that lends it a rich flavour and aroma, inspired by the celebration of Indian passion
                                              
The launch of Indus Pride Premium lager in Karnataka is in response to the differentiated requirements of the mild beer drinker. It’s rich and full taste offers the consumer enhanced choice. Indus Pride best complements the contemporary Indian identity – It mixes the best of a global outlook with the flavours of traditional India. The beer in its complete package is unmistakably rich Indian and is inspired by how Indians live their passions. Available in 650 ml and 330 ml glass bottles, the drink contains 4.8% alcohol by volume and will be available across all licensed liquor outlets in all the major cities of Karnataka.
 Jean-Marc Delpon De Vaux, Managing Director, SABMiller India said, “Our product spread for the Indian market is as diverse as its people, perfectly complementing it’s varied cultures. Indus Pride is developed along the same concept –that of celebrating Indian passion. It is a salute to India’s diverse and passionate youth. Be it cricket, movies or Indian festivals, the richness and vibrancy is there for all to see – we look to complement it with Indus Pride. Indus Pride comes with a rich mouth feel and makes for a great drinking experience adding significant value to our portfolio of brands offered for the discerning Indian beer consumer.”
SABMiller India has also launched Indus Pride premium malt beverage - a 100% malt non-alcoholic ready to drink beverage with a full, rich and unique flavour.

Indus Pride – 100 % Passion, 100% Malt
Indus Pride is a 100% malt beer developed using a special brewing process. It is brewed using a special recipe with 100% malt and aroma hops as key ingredients to give it a rich and full flavour. The drink is passionately brewed by internationally renowned brew masters working together to develop a unique great tasting beer.
Profile
The full flavour of malt and the use of aroma hops lend the beer a rich aroma and flavour and ensure no bitter aftertaste. The Longer brewing cycle (at 18 days versus 11 days of normal larger) including 4 days at sub zero temperatures give the beer great clarity and a smoother and rich mouth feel. 

 About SABMiller India:
SABMiller India is the Indian arm of SABMiller Plc, one of the world's largest brewers with brewing interests or major distribution agreements in over 60 countries across six continents. With ten high quality breweries located strategically across India, SABMiller is well placed to service the markets quickly and efficiently with a workforce of over 2000 people. The Company has, in Andhra Pradesh, created the first brewery in India to have more than 100 million litre capacity, which is twice the size of the second largest brewery in the country.  
 SABMiller India offers popular brands like Foster’s, Haywards 5000, Haywards Black, Knock Out, Royal Challenge, Peroni Nastro Azzuro and Indus Pride.