Jaago Re!

Rock show for voting!

Janaagraha and Tata Tea came together to announce the "Shut up and Vote Tour" campaign across the country as part of their ongoing Jaago Re! One Billion Votes campaign. The Tour will play host to a nationwide rock concert by a pioneering Indian Rock Band -'Thermal and a Quarter' across 5 major cities viz Bangalore, Chennai, Kolkata, Delhi and Mumbai during the last week of March.
Jaago Re! One Billion Votes' 'Shut up and Vote', a unique campaign will witness rock shows aiming to leverage the platform of music to encourage the youth to vote and be the difference they seek. A music video under the same name 'Shut Up and Vote' has also been developed by the Bangalore based Rock Band, Thermal and a Quarter. The video aims at highlighting the importance of participation of youth in the electoral process in a language that youth understand and associate.
It will first take off in Chennai on 20th March, Kolkata 23rd March, Delhi 25th, Mumbai 27th and the grand finale in Bangalore on 28th March
According to the organizers, an online registration campaign was started six months ago, in addition to offline campaigning in 175 colleges and companies. The response has been very good and so far over 4.5 lakh youth have registered in the average age group of 28 from all over the country.
"This movement is aimed to create social awakening. What better way to get them associated with our campaign than music! We are confident that this will not only drive voter registration but will also encourage people to vote" opined Mr. Jasmine Shah- Campaign Co-ordinator, Jaago Re! One Billion Votes.

Mr. Sushant Dash, Head of Marketing, Tata Tea stated, "Jaago Re! One Billion Votes campaign is part of and extension of the Jaago Re campaign that Tata Tea launched in 2007. While the campaign has implanted itself in the minds of the youth, we thought a innovative means of connect has to be used to ensure that the impact translates into required action by the youth. With this tour in particular and the campaign in general, we want to change the mindset of the youth and awaken them to the importance of exercising their right to vote as a means to bring about the change they seek."