AIRCEL launches GSM Mobile services in B'lore

Aircel, the fast growing Pan India telecom operator in the country, has launched its GSM mobile services in Bengaluru. With a subscriber base over 16 million, Aircel, the fifth largest service provider, rolled out its 12th circle with Bengaluru.
It was launched by Sandal wood star Punit Rajkumar, at Taj West Gate Hotel at Race Course hotel, in the presence of Mr. Gurdeep Singh, Chief Operating Officer, KVP Baskar, Operations Director, South, Aircel Cellular Limited.
Mr. Gurdeep Singh, Chief Operating Officer, Aircel said, the company will be introducing products and services uniquely tailored to meet the special needs of Bengaluru consumers.
To reward high usage in a simple manner there is an inbuilt reduction in tariff on all local calls after the first minute to 50p for all subsequent minutes, he said.
Mr. Gurdeep Singh, further added, "We attribute our success to our core values of trustworthiness, simplicity, strong local connect and service that is value for money. We bring these same values to serve Bengaluru. While the mobile penetration is (APPROX) 78% in Bengaluru, there are a lot of segment based needs that an operator can fulfill for better consumer satisfaction."
Aircel's presence in Bengaluru brings with it a plethora of significant offers for its people. Aircel is a National brand with strong local connect. Living up to that, Aircel will be launching a rich bouquet of VAS services with localized content including a WAP portal page in the local language that would work on any GPRS handset.
Bengaluru, having a strong business corridor with Kerala and Tamil Nadu, Aircel introduces segment wise tailored offers for its customers. It enables subscribers in Bengaluru to make STD calls to Kerala and Tamil Nadu Aircel to Aircel at only Rs.l per minute. Also in view of the high ILD traffic to the Gulf and US/Canada from Karnataka, to facilitate usage, Aircel has an attractive inbuilt ISD tariff of call to Gulf at Rs.5.99 per minute and call to US/Canada at 3.99 per minute.
Apart from a very robust retail coverage, Aircel will provide a range of both prepaid and postpaid products through its exclusive, vibrant flagship company outlets in key areas of Bengaluru.
Always recognized for its high focus on Customer care and service, Aircel has set up a specialized Data Call Centre with the latest technology and multilingual Customer care handling capability. This will help its subscribers to connect better and get the best service.

Aircel has an 100% EDGE enabled Network and with this state-of-the-art infrastructure facility it shall provide a competitive range of products with a rich bouquet of value-added services. This would include SMS's, Music, local information and entertainment VAS offerings. Aircel in all its circles of operation is known for its innovative customer offerings and value-added services.
Aircel, a part of Maxis Communications Berhad, Malaysia, is India's fifth largest GSM mobile service provider with a subscriber base of over 16 million and is the fast growing mobile operator in the country. In its current markets, Aircel is the number two operator with an 18.2 percent cumulative market share.