EduMedia tells Students to say

"I Can Do It!"

EduMedia, a pioneer in creating progressive learning avenues for the schooling community, has launched its film based learning modules division. EduMedia's maiden venture Mentor (www.mentormagazine.net) - India's only print magazine aimed at school principals and heads of educational institutions established in 2007, reaches to 10,000 schools across 40 cities.
EduMedia also launched the country's first ever film-based learning module for children titled "I CAN DO IT".
Announcing this, Mr. Syed Sultan Ahmed, Managing Director, EduMedia said, "We plan to leverage the powerful impact of audio-visual media - cinema, internet, television or emerging media to create learning avenues for children. Though schools are increasingly investing in technology infrastructure to deliver educational aids, there is a dearth of quality learning content that combines fun with learning."
"Though management schools and even corporate now use films as learning modules, there is no similar content available for children. We plan to significantly enhance our library of content by launching titles and virtually trigger a 'School Cinema' movement," Mr. Sultan added.
EduMedia has signed an MOU with National Institute of Design (NID) Ahmedabad to develop the communication frame work and design for School Cinema. Films will be sourced from NID, FTII Pune and prominent film makers. The issues covered by the films are thoroughly researched with psychological inputs from experts. Topics include values, life skills, adolescent, career, parenting, citizenship, environment etc.
EduMedia is launching the film through an exclusive screening for more than 1000 school principals, academicians and educationists across the country.
It is the first time in India, that a short film is being used as a learning method for children with supporting worksheets and lesson plans. Psychological studies prove that reassurance, guidance and emotional support boosts students self-confidence which in-turn helps them perform better in exams. I CAN DO IT aims to do that!!
I CAN DO IT is a film based on the life of an 11 year old boy - Aditya, who is very naughty, playful & forgetful. Aditya comes from a middle class family who expects him to study well and get good grades in academics. The film takes us through a fun-filled emotional journey of his school life. It also highlights the simple day to day issues of self esteem, fear of exams, peer influence and bullying. His friend Rahul helps him take a journey which changes his life and the way he is looked by others. The movie featuring original and motivating sound tracks is dedicated to - all the children who don't know they know!
As a complete learning module, the package includes the 40 minute Film DVD, Guidelines Booklet, worksheets for Children, Teachers and Parents.
About EduMedia
EduMedia is a part of a group of companies which includes - The Activity & Krayon. EduMedia is a pioneer in creating progressive learning avenues for the schooling community by leveraging the powerful impact of media - print, AV, multimedia, internet, television, mobile, gaming and emerging media. EduMedia's goal is to establish itself as the ultimate destination for high quality media initiatives to bring about a positive change in education field.

The Activity
The Activity is one of India's largest organizations working with schools for the past 12 years. Based in Bangalore the company is operational in 40 cities of India & South Asia. It has carved a niche for itself in the areas of education beyond academics through it events, training & consultancy all of which are aimed at "Enabling young people to grow into fine human beings". 
Krayons Entertainment Pvt. Ltd
Krayon specializes in organizing school contact programmes and children's events. They conceptualize and execute events that not only address the marketing needs of a product but also add value to a student's life. Having an expansive network of over 50 cities in India their past events include: Horlicks Wizkids, Pogo Funtakshari, Cartoon Network School events, National Geographic Green Planet etc.
The Man behind the Show
Syed Sultan Ahmed, Managing Director, EduMedia, a first generation entrepreneur, started three successful companies working in the field of children's Edutainment, Entertainment & Edumedia respectively. A very sought after trainer in communication and presentation skills Sultan, he has trained several thousand individuals of schools, management colleges and corporate across India. He is a consultant to several TV channels, children's brands and educational institutions on issues related to psychosocial development of youngsters. A qualified chemical engineer, Sultan believes that merely exploring one's own potential is not enough for a student; living one's life 'fully' is extremely important. He gives voice-overs to several documentaries and hosts events on TV as a hobby.