Harusha Idi Varusha' 

Fitness, beauty packages and much more…
Prizes worth lakhs of rupees to be won during this Sankranthi - 8th Jan to 14th Jan

When people the world over are reeling under the burden of financial instability and depression, BIG 92.7 FM's Bangalore Station has conceptualized a campaign that will ensure at least its listeners get a chance to get tough on recession. Aptly christened 'Bitti Harusha Idi Varusha', the contest is aimed at giving listeners the opportunity to win something for free for an entire year this Sankranthi. The contest beginning January 8th and running up to January 14, 2009, will run across the morning and evening shows, with winners being declared every single day.
A combination of on and off-air events, the campaign is essentially a simple fun QUIZ, aimed at testing the knowledge of BIG FM listeners around recession and jobs. The BIG Ticket shall entitle winners to an annual free supply of - groceries, gym memberships, gold jewelry, apparels & sarees, fitness and beauty vouchers and much much more. While 6 winners will be declared each day, the grand finale is something to be looked forward to, which is scheduled to be held on January 13, 2009 at a popular mall where 10 shortlisted listeners will be quizzed and fight for big prizes to last them an entire year.
Listeners can register for the contest via SMS (BIG _ Name to 55454) or call on 80-39890927 and leave their name and number. BIG FM RJ's will randomly pick registered listeners starting from the 8th of Jan and quiz them on-air. Those who are successful in giving just one correct response will win a year's supply of merchandize. It's as simple as that!
Commenting on the campaign, Mr. Sunil Kumaran, Head - Karnataka & Kerala, BIG 92.7 FM said, "We are committed to creating superlative content and entertaining our listeners by providing them wholesome entertainment while addressing their need requirements. 'Bitti Harusha Idi Varusha' has been conceptualized keeping in mind the prevailing mood of the listeners and we are confident of receiving packed participation from our listeners who have made us the No.1 Station in the City."
About BIG 92.7 FM
BIG 92.7 FM, India's No. 1 FM Station and a Radio initiative from Adlabs Films Ltd., since its first station launch in September 2006, has expanded at a phenomenal pace creating history by launching its 45 station network in 18 months, including an FM station in Singapore. Having completed its goal of a pan India presence spanning across 45 cities, 1000 towns and 50,000 villages to reach 200 million Indians across India, the brand is now looking towards expanding to more cities within the country as well as overseas. The brand has taken FM as a medium of entertainment beyond the metros, to virgin markets, offering consumers and advertisers a new experience of this medium of entertainment. Within a short span of time with distinctive content and innovative promotion, BIG 92.7 FM has established leadership in the FM space and firmly laid the foundation for an exciting future ahead.