Bangalore, 15th December, 2008: Tiger Beer along with Mypurplemartini.com brought Asia’s number one Hip-Hop DJ, DJ Domination to burn up the dance floor across five cities in India this month. Tiger Beer gave Bangalore party goers a unique experience wherein for the very first time in Bangalore DJ Domination dished out his latest Hip-Hop compilations along with his mastered art at the turntable at Dragonfly, on Friday 12th December.
Bangalore set its clock to ‘Tiger Time’ to experience an ubercool ambience created by DJ Domination. The night soared with high levels of coolness as the DJ churned the grooviest hip hop numbers and party goers raised a toast to the high spirits of the city.
Mypurplemartini.com is having its launch tour from the 12th – 20th December 2008 across the country. Tiger Beer, one of the leading beer brands, kick-started the tour in Mumbai, which will then be followed by Bangalore,Goa,Hyderabad and Delhi. Mypurplemartini.com is India's nightlife portal and it caters to every segment of nightlife from 8 premier nightlife destinations of India (Delhi, Bangalore, Bangalore, Pune, Goa, Kolkata, Chennai & Hyderabad).
DJ Domination originally from Miami, Florida, has 15 years of experience in DJing. His sounds have an influence from hip hop moghals like Jam Master Jay (RIP), Grand Master Flash, and DJ Cash Money. His uniqueness at the turntable and ear for good music has won him performances in over 50 countries worldwide with some of the biggest names in the Hip Hop industry like, Jay Z and his wife Beyonce, Eminem, Nelly, Outcast, Missy Elliot, Ludacris, DMX, Busta Rhymes and many more. DJ Domination mixed some of the best of cutting, scratching and acrobatics to give Bangalore one of the most entertaining and invigorating performances ever!
Commenting on the occasion Mr. Ashwin Deo, CEO, Asia Pacific Breweries’, Indian and South-Asian Operations, added, “It is our continued endeavour to conduct our business in a way that not only meets but exceeds the expectations of Tiger beer lovers. Our initiatives complement the world acclaimed status of our brand and help boost Tiger’s premium and cool imagery. By offering our consumers premium, new and differentiated experiences, we want to win them over and build a sustainable competitive advantage. After receiving a fabulous response, I want to assure everyone that Tiger Time in Bangalore is here to stay. So look forward to the next Tiger Time experience.”
About Asia Pacific Breweries (Aurangabad) Ltd (APBAL):
Asia Pacific Breweries (Aurangabad) Limited (APBAL) operates a brewery in Aurangabad, Maharashtra and is 100% owned by Asia Pacific Breweries Limited (APBL) of Singapore. Asia Pacific Breweries (Aurangabad) Limited became a wholly-owned subsidiary of APBL in August 2008. APBAL produces and markets local beer brands Cannon 10000 and Arlem; Baron’s Strong Brew as well as the world-renowned Tiger Beer.
Tiger:
Launched in 1932, Tiger beer (Tiger) is Asia Pacific Breweries Ltd's flagship brand. A European-style lager with a golden colour and medium body, Tiger is brewed using only the finest natural ingredients like malted barley from Australia and Europe, hops from Germany and a unique strain of yeast specially cultured in Holland. Containing 5% alcohol, this smooth, medium bitter beer, coupled with a well balanced sweetness of malt, has seen beer drinkers globally acclaim Tiger as one of the finest in the world.
Today, Tiger is brewed in 11 countries and available in over 60 countries worldwide including Europe, USA, Latin America, Australia and the Middle East. While it stands firmly as one of the leading beer brands in Southeast Asia including Singapore, Malaysia and Vietnam, Tiger is embraced as a leading premium brew that hails from the Far East in western markets such as the United Kingdom (UK), Europe, United States of America (USA), the Russian Federation and Australia amongst others.
In fact, Tiger which is available in over 8,000 premium bars, clubs and distribution outlets in UK's major cities such as London and Manchester amongst others, appeals to many discerning drinkers in the UK. The brand has made its way into top-end bars and restaurants such as The Light Bar at St Martin's Lane, Long Bar at Sanderson Hotel, Crazy Bear, Just St James, OXO Tower, Harvey Nichols and Prism London - popular hangouts for celebrities.
Likewise, Tiger has been witnessing strong demand growth in the USA where it is distributed in 48 of the 50 states there. In keeping with its premium image, Tiger associates itself with the "trendsetters" in the cities of New York, Miami, San Francisco and Boston amongst others; and is offered at some of the most up-market bars and clubs there such as the Velvet Rope Shore Club in Miami, the Wolfgang Puck Bar & Grill in Orlando and the Bellagio in Las Vegas.
An Award-Winning Beer:
Over the years, Tiger has received more acclaim from the world's leading newspapers and journals than most other beers. For example, the Washington Magazine, in a blind taste-test involving several hundred brands, unreservedly voted Tiger "positively the best beer in the world".
Tiger has also accumulated over 40 accolades, awards and distinctions. Some of the more notable awards include a Gold medal at the Brewing Industry International Awards in 1998, the equivalent of "the Oscar Awards for the brewing industry"; and the more recent being a Gold medal in the highly contested European-Style Pilsner category at the World Beer Cup 2004, which has been dubbed "the Olympics of Beer Competitions" by the beer industry.
Each year from 2004 to 2006, Tiger was named a UK Cool Brand Leader. The recognition reaffirmed Tiger's popularity and was given only to the coolest brands in the UK.
