"Kyunki..." stars inaugurate First Star Parivaar Asia Wedding Fair

Friday, October 10 was a moment of celebration as the lead cast of Star Plus' longest running show "Kyunki Saas Bhi Kabhi Bahu Thi" inaugurated the Star Parivaar Asia Wedding Fair at the Leela Palace Hotel in Bangalore. As Karan (Hiten Tejwani) and Nandini (Gauri Pradhan) set the exhibition open, there was a thunderous round of applause at the venue to celebrate the beginning of the new wedding season.
The lead cast entered the decorated venue, and walked through an amazing variety of wedding garments, jewellery and accessories on display. A total delight tor those with an insatiable appetite for shopping with unique and distinct apparel designs for the season, ethnic Indian jewellery and finest hand crafted jewellery.
The artists inaugurated the "Star Style Studio", which would provide a platform for visitors to seek expert advice in styling, beauty and fashion. Leading hair stylist Jawed Habib and cosmetic experts Chamber will provide a complete make up solution, whilst stylists from Star would provide design support to couples to help them choose and create the right ensemble and look with a combination of Apparel, Jewellery, Hair and Make up solutions.

Star Parivaar Asia Wedding Fair, is an Exhibition extravaganza that was successfully launched in Mumbai at the JW Marriot, Mumbai from 3rd to 5th October 2008. The second exhibition in this series of national exhibitions is being held in Bangalore from the 10th to 12th October at Hotel Leela Palace and it brings together the best names in the wedding industry.

With some of the well known names in jewellery, fashion, design agencies & other services, the Star Parivaar Asia Wedding Fair brings together the biggest shopping experience for both buyers and sellers, with a unique collection of value brands and a styling studio to help couples create the weddings they always dreamed of having.

The participating companies at the Exhibition represent leading national brands with a broad cross section of categories for wedding related products - with well known designers that specialize in trousseau, designers specializing in traditional embroiders, and a wide selection of contemporary and traditional gold, diamond and semi precious stone jewellery from leading companies in this category.

Leading brands displaying their array of Bridal wear, Men's Wear, Jewellery include Aabushan, Aanchal Bridal Gallery, Bodyline, Chamber, Chabbra 555, Dangayach Jewellers, Deepam Diamonds & Jewellers, Jawed Habib, Jewel Ace - Jaipur, Jewels Boutique, Joy Allukkas, Jasura - Jaipur, MP Swarna Mahal, Manpasand, Prasadam Jewels, President Group - Groom Concepts, Prince Gem & Jewellery, Rodeo Drive Swiss Watch, Samyakk Bridal & Party Wear, Sattva Sarees - Jaipur, Shree Vaibbhov Collection, Sia Art Jewellery, Sri Ganesh Jewellers, Sri Krishna Diamond & Jewellery, The Family Cottage, Umrao Jewels, and Vijayalakshmi Expressions.

The exhibition is being organized with Chhabra 555, India's leading ethnic wear brand as the main sponsor. Chhabra 555 has captured the imagination of the Indian woman with a luminous lineage of Sarees, Suits, Lehangas & Bridal Dressing. Exotic designs, exclusive ranges, a large variety, high quality finish & a diverse & affordable price range sets the brand apart in ethnic wear category. Every Chhabra 555 creation carries and promises the golden trust that customers recognize the brand for, making it one of the most popular brands across all bridal wear segments.

The event is supported by the Jewellers Association of Bangalore and the media partners to the event are Radio Mirchi, Star News and Bangalore Mirror.

The Star Parivaar Asia Wedding Fair is the first of its kind initiative that allows consumers to access the widest and the best range of products that help them realize the dream weddings they have seen on Star shows. The wedding fair presents a collection of ethnic wear, jewellery and lifestyle accessory brands that helps consumers to live their dream wedding. Each of the wedding fairs house a unique "Star Style Studio" featuring experts offering styling and makeover sessions to consumers to help them achieve the coveted look.

Says Jivesh Sachdev, Managing Director, Introduction Trade Shows, "Wedding is the most important occasion of celebration and togetherness for any Indian family. A great deal of money is spent on such occasions and a wide range of services are used to make the moments special. The Star shows have always shown weddings in an extravagant fashion and millions have desired to spend the most important day of their life like the stars. In such a scenario, the Star Parivaar Asia Wedding Fair provides an ideal chance for all buyers and sellers to experience the moments beyond simple shopping".

Says Nanette D'sa, Senior Vice President, Licensing & Merchandising, STAR India Pvt Ltd, "Star Parivaar has been a world that women across India experience through a host of shows, and for the wedding experience through their best loved characters - Ragini, Sadhana, Kumkum, Karan and Nandini (of Kyunki) as well as other iconic families and protagonists, and through an annual, much awaited Awards show. After a successful product licensing program the launch of the exhibition series extends the television viewing experience for the Indian woman, and makes her an integral part of Star Parivaar".