From the house of Sara Suole Pvt. Ltd.
Bangalore, 1st August 2012 – With the objective to starting a domestic retail business, Sara Suole Pvt. Ltd. an established manufacturer and exporter of shoes and soles to the international market announced the launch of its new footwear brand “RUOSH” – which means “passion” in Sanskrit. RUOSH is passionate about Design, Comfort and Craftsmanship.
The shoes are recommended for gentlemen whose sense of style goes beyond the fleeting looks of the season. RUOSH endorses style that strikes a fine balance between the classic and the modern, the discreet and the bold with good taste being the only criterion for selection. The unique proposition is an amalgamation of style forward designs offering superior comfort, craftsmanship par excellence and an unmatched in- store experience.
Speaking about the launch, Mr. Kayum Dhanani, MD, Sara Suole Pvt Ltd says “We have been in the business of making shoes for discerning international customers for a long time. Our shoes are infused with this tradition and the experience that we have gathered over time. The lack of new designs and exciting shoes in the Indian footwear retail Scenario was where the genesis of RUOSH began. We want the Indian man to have a good shoe shopping experience”.RUOSH believes in simplicity. To make the clients shopping experience convenient, RUOSH show-cases its portfolio in five distinct categories: Work, Casual, Wedding, Club and Occasion.
Created around a philosophy of celebrating style, RUOSH leads with design. RUOSH offer unique and personalized styling to suit the evolving sensibilities and needs of the stylish Indian man, be it for work, a special occasion or a casual outing.
While design may take center stage at RUOSH, the brand ensures that it is never at the expense of comfort and a good fit. The deliberate choice of materials, components and construction in the styles in each category conspire to live up to that functional requirement.
Each RUOSH shoe is crafted from hand-selected leather. The brand’s leather archives boast of leathers from all over the world including Italy, Australia, Argentina, New Zealand and Egypt among others. RUOSH use a number of rare leathers like Italian Calf Leather, Kangaroo, Deer and Fish Leather. RUOSH strives to maintain that perfect symphony between modern techniques in shoemaking and the traditional finesse of handcrafting shoes.
The brand’s moccasins are still hand stitched in the traditional way.
The stores have a classic elegance which is reflected in the furnishings, flooring and the warm lighting. A unique element in the RUOSH stores is the Craftsmanship Wall dedicated to showcase the long and laborious over 250 step process of shoe-making.
The store design facilitates the categorisation done for the shoe range offered which in turn facilitates the consumer in selecting the shoe that suits his needs considering his lifestyle and personality.
Style that is affordable is the mantra that RUOSH follows.
Its footwear range starts from Rs. 2490/- uptil Rs, 14,990/- for rare and exotic leather shoes.
However, you will find that the average price of most shoes at RUOSH will be within the range of Rs. 3000 – 4000.