Bangalore, August 10, 2012 – ICICI Securities Ltd, the largest integrated securities firm, today announced the launch of E- Learn, a flexi and interesting learning initiative which will empower consumers to make informed investment decisions from the comforts of their home and at their own pace.

E- Learn programs are hosted on a cloud based learning management system. This system helps learners to track their progress and do a self assessment on a regular basis. E-Learn uses animations, real market case studies and simple language to make the learning a lasting experience.

“Lack of knowledge about investing is one of the biggest impediments for entering into the stock markets,” said Mr Vineet Arora, EVP and Head of Product & Distribution, adding, “E-learn, which is a pioneering initiative by ICICIdirect Centre for Financial Learning, is aimed at giving an easy access to investing knowledge to all learners interested in the Indian equity markets.”

‘Gateway to Stock Investing’ and ‘Gateway to Futures & Options’ are the two programs currently available under E-Learn. Gateway to Stock Investing program is designed for beginners in the stock markets who want to get a practical understanding. It starts with basic investing concepts, helps learner understand the process of stock selection and avoid common mistakes made in investing. Gateway to Futures & Options is designed for evolved investors who want to initiate their trading in derivatives.

Mr. Neeraj Joshi, Head- ICICIdirect Centre for Financial Learning added, “The aim of ICICIdirect Centre for Financial Learning is to make investor education simple, convenient and affordable. More than 50,000 learners have benefitted through our various programs delivered through classrooms and webetorials. E-Learn is our latest initiative to simplify investing and reach out to more learners. Anyone, even if they are not a customer of ICICIdirect can participate in these programmes.”

ICICIdirect Centre for Financial Learning is an initiative of ICICI Securities set up with an objective of simplifying financial knowledge and increasing financial literacy amongst prospective or experienced investors & knowledge seekers. Various knowledge programs like Stock Investing, Derivatives, Mutual Funds, Insurance Planning, Retirement Planning & Tax Planning are offered by ICICIdirect Centre for Financial Learning. ICICIdirect conducts training programs in over 45 cities across the country to empower retail investors to take informed decisions on their investments through the ICICIdirect Centre for Financial Learning.

ICICI Securities recently won the Chief Learning Officer Award from World HRD Congress for innovation in learning category.