Bangalore, August 2012: To celebrate the relation between haute couture and jewellery, Forevermark, the diamond brand from De Beers, today showcased an exquisite range of diamond jewellery by Abaran in collaboration with Tarun Tahiliani at the Abaran store.
Forevermark diamonds, with their exceptional beauty complemented Tahiliani’s mesmerizing couture designs which were a mix of bridal and non-bridal ensembles. The evening witnessed the presence of high profile clientele of Abaran who were privy to the exclusive collection. The guests were treated to an alluring presentation by Tarun as he discussed trends in diamond jewellery for brides this season, art of selecting jewellery and his design inspiration.
In addition to the stunning diamond jewellery collection worn by models, Forevermark
also displayed exceptional jewellery pieces providing extra sparkle to the already dazzling event. The soiree held style and panache amidst the elite from the city to mark a magnificent association. Moreover, the audiences were overwhelmed by a quick make-over by Tarun Tahiliani.
Present at the event, veteran designer, Tarun Tahiliani said, “Timeless and classic, diamonds heighten the magic of the most special day in the life of every bride and are just apt to accentuate the bride’s ensemble. I am glad to be associated with a brand like Forevermark that stands for rarity, purity and honesty which synchronizes perfectly with my design inspirations.”
Sachin Jain, Managing Director, Forevermark India states, “Forevermark diamonds are the world’s most carefully selected diamonds and are inscribed with a promise. With our valued association with Abaran, it gives us an opportunity to showcase their latest collection. Abaran has a unique craftsmanship to embed Forevermark diamonds into most spectacular Indian jewellery designs. We are also thrilled to have Tarun showcasing his bridal line which creates a harmony of couture and jewellery”.
Mr Pratap Kamath, CEO, Abaran commented, “Forevermark diamonds are rare, beautiful and responsible sourced. It is a diamond brand that will offer today’s Indian diamond purchasers, quality, integrity and inspiration. We are proud to associate with them and launch a collection that is distinct and will enhance our customers experience by offering them the best in jewellery; and showcasing them on Tarun Tahiliani’s design just synergizes the perfect look”.