EVERYTHING GOES! COMMUNICATIONS LAUNCHES THE AWARD WINNING EVENT PROPERTY ‘LIVE AT INORBIT’ TO BANGALORE

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BANGALORE, September 14, 2012: Everything Goes! Communications, the award winning experiential marketing agency has successfully taken the much-acclaimed event property‘Live at Inorbit’to the fifth Inorbit Mall in the country. This event property will be launched on September 15 at the newly opened Inorbit Whitefield, located in the garden city.

 ‘Live At Inorbit’ is a youth connect event property ideated and executed by Everything Goes! Communications, for the Inorbit Malls, which provides a unique platform to the upcoming musical bands of the cities to perform in front of a live audience; thereby breaking the hype and aura around ticketed musical events.

 “‘Live At Inorbit’is currently being held at all the Inorbit malls in the country viz, Malad and Vashi in Mumbai; Hyderabad; Pune and we are happy that the mall has asked us to bring it to its new mall at Bangalore as well. As an experiential marketing agency, our endeavour is always to create something new to help the mall reach out and connect with their customers. We believe this property is a great enabler of bands eager to embark on a musical career. This unique property helps in democratizing  this music form apart from adding value to the shoppers’ experience at the mall, thus leading to customer delight,” saidMr. Vjay Dewan, Chief Creative Guardian, Everything Goes! Communications.

 Mr. Rahul Dhamdhere, Senior Manager, Corporate Communications Inorbit Malls (India) Pvt. Ltd., said, “We are happy to provide a platform to young talent to stage their shows within our malls. This property has been enthusiastically welcomed across our malls and we hope it will get a great response in this youthful and vibrant city. So far, Everything Goes! Communications has successfully partnered us for this property, since 2009, at our malls in Malad, Vashi, Pune and Hyderabad, and we are sure ‘Live At Inorbit’ Bangalore too will be a great success.”

‘Live At Inorbit’ has been successfully running at all the Inorbit Malls in the country. It was first initiated in the year 2009 and since then has won many prestigious awards such as the ‘Brand Excellence in Social Marketing’ at the CMO Asia Awards in Singapore, Shoppers and Consumer Insights Award in the category of ‘Most Admired Shopping Centre of the Year: Socially Responsible’ and WOW Awards 2011 and 2012, amongst many others.

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