Herzogenaurach, Germany, 2011- PUMA the sportlifestyle Brand Announces Partnership with Atlético Madrid’s Star Striker, as they have signed a long-term contract with Radamel Falcao.
Hot on the heels of Sergio Agüero, Falcao is the latest international star striker to join PUMA’s growing football player portfolio, meaning the sportlifestyle brand has signed two of the top three football transfers of 2011. Atlético Madrid’s record signing has chosen to wear the PUMA v1.11 Speed boot in the lead green colourway, and debuted the boot on pitch this weekend during Atlético Madrid’s game against Barcelona.
Falcao will feature prominently in PUMA’s global football communication as another top tier asset spearheading communication around the PUMA v1.11 Speed boot. With his pace, skill and trickery, he has made an explosive start to his La Liga career – scoring five goals in four games already this season, these attributes make him the perfect player for this marketing programme. Falcao joins Sergio Agüero, Samuel Eto’o, Mario Gomez, Ibrahim Afalley, Loic Remy and other lead players who have chosen the PUMA v1.11.
Speaking about the new partnership, Falcao said; “I have made two great moves this past couple of months, one to Atlético Madrid and the second to sign this partnership with PUMA. Both are big steps towards moving my career forward and achieving my goals. I have always had big ambitions in football – I am proud to be playing in La Liga, and working with PUMA on the global marketing campaigns they have developed is very exciting for me. I fully believe in the plans they have developed, and love the PUMA v1.11 boots.”
Christian Voigt, Senior Head of Global Sports Marketing at PUMA commented, “Falcao is another fantastic addition to our player roster in football. He is such an exciting talent, the impact he has made in La Liga already speaks volumes for his ability and determination to succeed. He was the top scorer of the Europa League last season and is quickly establishing himself as one of the top strikers in the game. PUMA has some big plans for Falcao in the coming months and years, which we’re very much looking forward to working on.”
The PUMA v1.11 Speed Boot that Falcao will wear is amongst the lightest football boots PUMA has ever made. It is the third generation boot that uses the special UNI technology, where the upper material is stitched rather than glued to the sole, providing the perfect fit by perfectly replicating the unique PUMA Aptolast. In addition, the v1.11 enables greater playing stability, through an external heel counter and a Pebax frame that provides support to the outsole. This increased stability also enables an optimal traction as well as manoeuvrability, provided through the pointed stud configuration featured on this new boot. The PUMA v1.11 also features a super soft premium lightweight microfiber upper material. A carbon fiber composite in the forefoot helps provide optimal pressure distribution, reactivity and flexibility.