Here’s your chance to win Rs.51 Lakhs!
Bengaluru- 7UP has launched an exciting new dance contest, Dance For Me– Lemon Gumpu with actor and 7UP brand ambassador, Allu Arjun and its coming to your city this weekend! Last weekend, Mysore and Mangalore saw 34 and 18 teams register for this exciting contest! So boys and girls get your dancing shoes out and get ready to set the stage on fire. 7UP Lemon Gumpu is going to give all dance fans from Bangaluru a platform to present their dancing talent to Allu and Simbu to win a grand prize of Rs. 51 Lakhs! All you have to do is showcase your dancing talent at the auditions on 21st and 22nd April, 2012 at St. Joseph Auditorium.
Dance enthusiasts can register by getting seven PET labels or crowns of 7UP or Nimbooz to St. Joseph Auditorium, No.1, Vittal Mallya Road, on 21stand 22nd April and participate in teams of seven. After you have formed your team of seven boys or girls or both, select a team captain and fill the registration form at the registration venue. 7UP will also come to St.Joseph’s College, National College, and many other venues to share registration forms. Make sure you also have a passport size photograph, ID proof (containing date of birth and permanent address). The city auditions will be judged by choreographers Kirti and Shahid and they will shortlist basis choreography as well as facial expression, body language, costumes and song selection. In the spirit of spreading UPtimism, 7UP will give LED glasses and caps to all participants and prizes ranging from 7UP T-shirts to music systems at each elimination round.
Two teams will be shortlisted and will make it to the center audition. As the competition gets hotter the center audition finalists from Hyderabad, Bengaluru and Chennai will undergo a specialized dance workshop in Chennai before they dance off against each other at the grand finale that will be judged by Actors and 7UP brand ambassadors Allu Arjun and Simbu. Finally, the winner of Dance for Me – Lemon Gumpu will be awarded a whooping Rs. 51 Lakhs and the other competing teams win themselves IPods, X-Box!
Expressing his thoughts about Lemon Gumpu, actor and 7UP’s brand ambassador Allu, said, “7UP’s concept of Lemon Gumpu is novel and refreshing. Providing a platform for dance enthusiasts to showcase their talent spreads immense amount of energy and participation. It is a feel-good campaign that aims at infusing positivity and UPtimisim through dance. I hope all of Bangaluru is ready to show me their dance moves!”
Apart from the exciting TV and on-ground activation, the campaign will be supported by robust outdoor, online and radio initiatives. For more details log on to www.7UP.in, http://www.ifeelup.in or http://www.facebook.com/7UP INDIA
7UP, the refreshing clear drink with 100% natural lemon and lime flavour was created in 1929 and was launched in India in 1990. For the last 4 years, 7UP is amongst the fastest growing brands in the carbonated soft drinks category in India. It is available in various pack sizes of 330 ml Can, 250ml Slim Can, 200 ml and 300 ml returnable glass bottles (RGB); 500 ml, 600 ml, 1 litre, 2 litre and 2.25 litre PET bottles. Nimbooz is India’s first nationally available packaged Nimbu Pani (lemonade), launched in 2009. It is available in 350ml PET, 200ml RGB and 200ml Tetrapak.
About PepsiCo India:
PepsiCo entered India in 1989 and has grown to become one of the largest food and beverage businesses in India. With an investment of over $1 billion, PepsiCo India has built an expansive beverage and snack food business supported by 37 beverage bottling plants and 3 food plants. PepsiCo India’s extensive portfolio includes iconic brands like Pepsi, Lay’s, Kurkure, Tropicana 100%, Gatorade, Quaker, and fast growing brands i.e. Nimbooz and Aliva.
PepsiCo India is driven by its global commitment to sustainable growth, Performance with Purpose, which works on four planks of replenishing water, partnering with farmers, waste to wealth and healthy kids. In 2009, PepsiCo India achieved a significant milestone, by becoming the first business to achieve ‘Positive Water Balance’ in the beverage world. In 2010, PepsiCo India gave back 4 billion liters more water than what it consumed, a fact verified by Deloitte Touché Tohmatsu India Pvt. Ltd. For more information, please visit www.pepsicoindia.co.in
|Day, Date||Saturday, 21st April- Sunday, 22nd April|
|Time||9:00 am onwards|
|Venue||St. Joseph Auditorium, No.1,Vittal Mallya Road|
|For more information||www.7UP.in, http://www.ifeelup.in or|