About This Week Bangalore

Ring out the Old, Ring in the New! As you hold this inaugural copy of This Week Bangalore, you might be struck by a strange sense of familiarity, or you might be reading it for the first time. Both are right; we are new, yet old. And therein lies a little story.

For the last twelve years, Bangalore-based This Week Tabloid has been bringing out local area editions viz. This Week Jayanagar, This Week Koramangala, This Week Indiranagar and This Week Marthahalli, each edition limited to the respective locality. Starting this week, all the four editions have been consolidated to create a single citywide edition in the name of This Week Bangalore.

TWB will now strive to be the voice of the voiceless and promote the extraordinary talents of the ordinary citizen in all spheres of life, in all of Bangalore.

For us it’s an upgrade which has crystallized solely due to the unstinting and consistent support of our existing readers and patrons.

We began with one arm, with the Jayanagar edition, added three more over time, and today, have decided to “free our arms”. Not, most definitely, because they were shackled, but because the concerns of the Bangalorean surpass the neighbourhood and the mohalla he/she lives in and in more than one sense, the entire city is now our neighbourhood.

Thousands of people commute to work from north Bangalore to south Bangalore, from one corner to the other extreme corner of the city. They spend nearly a half of their active life outside their original neighbourhood. Seen from this perspective, what happens – and does not happen - in Bannerghatta for example is of specific interest to people living in Ramamurthynagar.

Simply put, that’s why we believe This Week Bangalore is an idea whose time has come, just like how locality-specific editions were, twelve years ago.

Like our local area editions, TWB will also be a free newsweekly. In the age of the Internet, and IT, the dissemination of information cannot come with a price tag attached. Just look at the tonnage of all kinds of info that is available for free on the Internet. Plus, when you consider that a publication’s revenues come mostly from its advertisements and not from its sales, it is clear that the idea of pricing a publication is past its expiry date.

Interestingly, the free newspaper concept is making waves in the media circles globally. It is the free newspaper that boasts of the fastest growth among all newspapers worldwide.

The idea of This Week Bangalore may have been conceptualized by us, but its destiny is your hands. We count on each and every one of our readers and patrons, to join us in this journey and make TWB (y)our own “little page in history”. 

Have a great week-end!
-Kishore Joseph, Publisher.