The first fashion week in India to have its own exclusively designed collection of music for their designers
Bangalore, July 20, 2012: The season to explore your limits on fashion is back again. The 7th Edition of “Blenders Pride Bangalore Fashion Week – Winter Festive 2012 in association with Godrej Properties” is taking place from 26th – 29th July,2012, with more glamorous designers, and most importantly with exclusive soundtracks designed for the event, reaching new heights in fashion. The venue partner for this edition is The Lalit Ashok.
Featuring names like Meera Muzzafar Ali, Pria Kataria Puri, Jatin Kocchhar Narendra Kumar and many more, BPBFW promises to be more exciting and global.
The 7th edition of BPBFW features BFWTunes, an exclusively produced collection of music that is tailored for each designer by an exclusive group of DJs. BFWTunes is the first-of-its-kind concept in the entire Indian fashion industry, conceptualized and executed by Dream Merchants, the people behind Bangalore Fashion Week. They understand the role music plays in any fashion week and have decided to give each designer an exclusively designed soundtrack for their show, thus making fashion history in the process.
BFWTunes is a collection of exclusive soundtracks, composed by an elite group of DJs and producers. BFW has been known for giving emerging designers a platform to showcase their talent & designs. However, with this season, it will also give budding musicians, composers & DJs an opportunity to exhibit their creativity through their music. The objective of BFW Tunes was to provide a customized and wholesome experience aurally to the designers and audience alike. With this edition, BPBFW becomes the first Fashion Week to provide runway music to designers showcasing at the event.
Mr. Feroz Khan, Creative Director – Dream Merchants said, “Bangalore Fashion Week has been introducing innovative concepts every year. The platform is growing from strength to strength with each season and we are able to strengthen our position as facilitators in the business of fashion in India. BFW Tunes is a very innovative product which will enhance the exclusivity and glam factor of BFW.”
Mr. Sajad Mahajan, Marketing Director – Dream Merchants said, “Bangalore Fashion Week this edition is seeing a more profound interest from designers, buyers and sponsors alike. With luxury brands like Jaguar and Godrej Properties partnering with us on the event, we are witnessing the growth of Bangalore Fashion Week with each edition.”
BPBFW 7 is only the beginning of a global explosion in fashion in India. The fashion week is setting the stage to take its fashion and designers worldwide with the upcoming BFW World Tour – Bangkok Edition. Watch this space for more on the world tour.